Companies who need articles written trabalhos

I'm in need of a targeted exploration of how satisfied are children the McKinney Veto Act's services provided at their school. The McKinney Veto Act's services impact on school students and families within the realm of social work. This project needs to be completed ASAP. My Research Question How satisfied are children with services under the McKinney Veto Act at their school? Key expectations include: Please read and complete the following, based upon class discussions, assigned readings and reputable resources program evaluation. You will be developing a program evaluation plan based upon your work in your field placement setting. Your plan may be a formative or process evaluation, or combination of formative and process evaluation. You are not expected to collec...

As a prominent reseller of HPE and Asus IT hardware, I'm on the hunt for a detail-oriented and driven lead generation expert who is familiar with Google Ads. Your primary focus will be the following: * Target Audience - Only concentrate on small businesses and enterprise companies. * Goal - Bring about an increase in sales and expand our already impressive customer base. Ideal Candidate: * In-depth knowledge of Google Ads. * Proven experience in lead generation within the IT industry. * Familiarity with marketing for HPE and Asus. * Ability to identify, understand and reach out to our specific target market. * Proactive in suggesting strategies to achieve our sales and expansion objectives. Please detail your experience in managing similar projects, and illustrat...

I'm on the hunt for a talented graphic designer with a keen eye and strong understanding of Christian symbolism. This project involves creating a unique, Christian-themed t-shirt design, incorporating specified symbols like the Cross and Ichthys (Fish symbol). I want the theme to be based upon 2 Timothy 1:7. I'd like to have the items in quotes written on the t-shirt in some form or fashion "Fearless Faith", "2 Timothy 1:7", "Power | Love | Strong Mind". I want some image as well on the t-shirt such as a cross and/or an Ichthys Fish. I want the design to be for a screen-printed t-shirt that is either a one-color or two-color design. I'd like the design to be hip and trendy and possibly understated. Key aspects of the project inclu...

I am looking for a developer to fix my project for sending SOL + signing Jupiter limit order transactions. The current project works fine communicating with Jupiter, obtaining raw TX data but then I attempt to sign & send the TX & get the response of "Transaction failed to sanitize accounts offsets correctly" Attached is a project file written in VB.NET using SolNet. Specific changes required: - Line 7 - Add MnemonicWords 12 Word Seed Phrase Using Ed25519Bip32 (SolFlare seed phrase generation method) (Current seed phrase in place as an example only, no balance) - Line 96 - SendTransaction Causing Above Error To Show (For TX Signing) - Line 116 - SendTransaction Causing Above Error To Show (For Sending To SOL Address) Reference For Jupiter Docs: https://statio...

I'm in search of a capable writer to craft articles on key areas within human resources (HR) and Diversity, Equity, and Inclusion (DEI). Specific topics will cover: - Recruitment and selection - Employee training and development - Diversity and inclusion strategies The intended audience will be a mix of HR professionals, business executives and the general public. The publications where these articles will ideally feature include Forbes, SHRM Magazine, Economic Times, People Matters, and Business Standard. Strong research skills, understanding of HR and DEI concepts, and prior experience writing for such audiences are key. Ability to align content with the specific publication style is also required. This job would be ideal for individuals with a background in HR, o...

I'm seeking a talented UX/UI designer who can create a modern and intuitive onboarding experience for a web-based customer service tool I'm developing. The tool is conceived as an encompassing digital solution for businesses to manage and optimize their customer service efforts. Attached are preliminary Figma designs that we would look to implement (though open to improving these further). There will need to be integration with our platform as part of the sign-up process (similar to following topics in X when joining). Need a high-level proposal which lays out cost & timeline and examples of past companies you've built similar onboarding experiences for. Ideal Skills: - Prior experience designing onboarding experiences for web ap...

I am looking for a highly de...consolidation that promotes a deeper information analysis. Ideal skills and experience: - Proficient in English, both written and comprehension - Capable of working with PDFs and Microsoft Word - Exceptional attention to detail - Experience in handling reports or documents for analysis appreciated Specifics of the job: - Combine the content of two PDFs into one Word document - Carefully maintain original formatting of the contents in the process - Understand and present the data in a way that enhances its value for analysis Objective: This project aims to leverage the collective information of both documents while preserving the integrity of the original content format. Only freelancers who can meticulously carry out this task are encourage...

As part of this project, I need a Blazor application developed that focuses on employee registration. Key Features: - Employee login: This is critical for individual user access and information security. - Employee registration: This should encompass an extensive collection of the employee's data as detailed next. Information Registration: In the employee registration process, the information to be collected includes: - Personal details - Job details - Contact details All this information should be written to DynamoDB. Deadline: The urgency for this project is high. It needs to be completed ASAP. Ideal Candidate: The ideal candidate for this project should have experience in developing Blazor applications, specifically with a focus on user registration modules. Pr...

** If you are a company I am not interested in you applying. This is for freelance developers. ** I'm looking for a dev to work on a project. I need an Android application created which displays automotive gauges which will display data passed to it via Bluetooth. Those gauges might have a "dial" which needs to move based on data sent to it or it can be just a "text based display" depending on which UI is chosen by the end user. What language it is written in doesnt matter much. It just needs to be able to have user selectable UI's which can be designed by me after you complete the project. If you know how to write this application but are not a graphics designer, thats OK, I have a graphics designer that can work with you on the UI. ...

...proposition of our SaaS development and marketing services. Understand our ideal client profile and target your outreach accordingly. Pre-qualify leads and schedule appointments for our sales team. Stay up-to-date on industry trends and competitor offerings. Skills & Qualifications: Proven experience in B2B lead generation and sales prospecting. Excellent communication and interpersonal skills, both written and verbal. Strong understanding of SaaS marketing and development landscape (a plus). Ability to work independently and manage your own time effectively. Highly motivated and results-oriented with a strong work ethic. Compensation: We offer a competitive commission structure of 10% on all closed deals generated through your efforts. This means you'll directly benef...

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I'm in need of a seasoned journalist who is familiar with business-related topics. Your assignment will be to create news articles based on these subjects. Key responsibilities are: • Developing content on various business topics • Creating engaging and insightful news articles • Offering advice on potential SEO optimization Previous experience in journalism and a foundational understanding of SEO are highly desirable. Please have prior written work ready for review. I'm looking forward to finding a professional who can help guide this project forward and captivate readers.

Seeking a seasoned freelancer to efficiently help generate leads for my online shop, focusing on mind enhancers and health supplements. The goal is to primarily engage the general public through focused outreach by embedding high-quality, French-written links across various industry-specific forums. The ideal candidate will either be fluent in French or competent in employing a reputable translation service. Job Requirements: - Proven experience in successful link building - Strong understanding in creating engaging content - Excellent French Language proficiency or access to highly-rated translation service - Familiarity with health supplements and mind enhancer products. Your task will be to prompt forum users to visit our shop, thus driving web traffic and increasing pote...

I'm in need of an experienced web developer, particularly well-versed in PHP, to help me bring my virtual casino website to life. The primary task will be integrating and launching the pre-written PHP scripts for the casino platform and games on the website. This virtual casino will solely focus on: - Slot machines - API live games No real-cash betting will be involved, only virtual currency will be used. Ideal candidates should have: - Strong PHP background, especially in Laravel - Previous work on gaming websites - Prociciency in integrating API live games - Understanding of virtual currency systems. Your mission will be to create a smooth, engaging, and user-friendly platform for our players to enjoy. The website should be reliable, secure, and efficient. A...

We would like to develop an application for booking hospitality appointments, events, buffets, and food delivery: Of the characteristics Based on regions and delivery time General sections such as (buffet, hospitality, outdoor seating, flowers, children’s parties) It then displays a list of companies that provide the service along with a list of services Services may have additional options that affect prices

I'm requiring a thorough academic research paper on the law of public benefit within charity, specifically focusing on the definition of public benefit and legal requirements for charitable organizations. I'm interested in understanding these aspects both in the context of the United States and United Kingdo...up this project, ideal skills would include proficiency in legal research and understanding of charity law. Experience in comparative law studies especially within US and UK jurisdiction would also be beneficial. The final research should be backed by at least 10 references from Google Scholar, thereby solidifying the credibility of the information. With your expertise, I need a well-structured, professionally written research paper that adds value to my und...

I am looking for a fluent English speaker to make phone calls for potential customers in Florida USA. The main goal of each conversation is to understand if the company deals with way-finding signage or not (directional signage that helps the public reach their destination inside...way-finding signage or not (directional signage that helps the public reach their destination inside and outside public buildings, such as hospitals, airports, office buildings, universities etc.). You will be asked to fill-in information in a Google sheet file. We will provide some files, including work procedure, call transcript and google sheets table. Before we can agree on working together, we will need a recording of you in a sample conversation. IMPORTANT: Read the work procedure before you give ...

Should know how to send bulk cold emails to no optin data. Should know how to land in the inbox instead of landing in spam. Should know how to increase Emails open rate. Should know how bulk cold email works and what are the core elements that effect an email to go into the inbox.

Hi Shujoy S., I noticed your profile and would like to offer you my project. We can discuss any details over chat.

...quirky copy that stands out is what I'm after. My website caters to a specific niche, so the ability to understand and appeal to this audience is integral. Key Responsibilities: - Product Descriptions: Crafting descriptions that not only inform but excite potential customers. Your creations will give life to my products in a way that compels this niche-specific audience to 'add to cart'. - Blog Articles: These should not only be informative about my niche and products, but also captivating and personable. The ability to build a connection with readers through engaging content is essential. - About Us Page: Use your skills to narratively shape the journey, mission, and values of my brand. This should offer potential customers an insight into what drives us and h...

I'm seeking a creative and intuitive graphic designer to design a brochure aimed at capturing the attention of potential clients. The brochure should effectively communicate detailed information about our unique products and services. Key responsibilities will include: - Designing an engagin...detailed information about our unique products and services. Key responsibilities will include: - Designing an engaging brochure that appeals to potential clients - Incorporating textual and visual elements in line with our brand identity - Showcasing our products and services in a user-friendly format Ideal skills and experience: - Prior experience designing brochures for service-oriented companies - Strong understanding of branding and marketing strategies - Exceptional creativity an...

Should know how to send bulk cold emails to no optin data. Should know how to land in the inbox instead of landing in spam. Should know how to increase Emails open rate. Should know how bulk cold email works and what are the core elements that effect an email to go into the inbox.

...applicants on LinkedIn. The successful candidate will primarily engage with potential colleagues to support the recruitment process. This role does not have a strict time limit, valuing accuracy and consistency over speed. Job Responsibilities: - Daily posting job on LinkedIn. - Messaging applicants on a one time daily. The Ideal Candidate: - Must have experience using LinkedIn. - Excellent in written communication for messaging applicants. - Proactive attitude in managing tasks without time constraint. Though there's no rush, I expect consistent and productive work. We encourage those with relevant experience in using LinkedIn's job posting and messaging functionality to apply. Build your career in virtual administration with me! Start by telling us how many years ...

I'm in search of a capable writer to craft articles on key areas within human resources (HR) and Diversity, Equity, and Inclusion (DEI). Specific topics will cover: - Recruitment and selection - Employee training and development - Diversity and inclusion strategies The intended audience will be a mix of HR professionals, business executives and the general public. The publications where these articles will ideally feature include Forbes, SHRM Magazine, Economic Times, People Matters, and Business Standard. Strong research skills, understanding of HR and DEI concepts, and prior experience writing for such audiences are key. Ability to align content with the specific publication style is also required. This job would be ideal for individuals with a background in HR, o...

As a multi-segment company, we're seeking versatile freelance designers for collaboration on an array of design projects. Projects span from: - Graphic Design - Web Design - Product Design - Logo Design - Merchandise Design - Social Media Design - TEV Reports - PowerPoint Design Our primary goal is to enhance our brand identity through visually appealing and professionally designed content across multiple platforms. The ideal candidate should possess: - Proficient skills in Adobe Creative Suite - Experience in both print and digital design - Strong creative thinking, decision making, and problem-solving skills - A good understanding of both modern and traditional design trends - Ability to adhere to brand guidelines while innovating and pushing creative boundaries We encourage...

I am currently seeking a professional English Trainer to assist in enha...basic knowledge of the language, the trainer should have the following: 1. Expertise in general English training - the trainer should be versed in teaching basic grammar, vocabulary, sentence structures and idioms. 2. Ability to improve speaking skills - having strategies to enhance pronunciation, fluency, and spoken grammar. 3. Proficiency in teaching written English - helping to construct sentences, paragraphs, emails and other written content. 4. Skills to improve reading comprehension - the capacity to increase my understanding of text, context, and the ability to infer meaning. Relevant experience in working with beginners and a flexible approach tailored to individual learning styles will be ...

I'm seeking a skilled web developer to create an engaging informational website for the general public. The site should be easy to navigate and visually appealing. Key aspects of the project: - Layout and design: The site should have a modern, user-friendly design that effectively presents information - Content: The site will feature blog articles and multimedia content such as videos and photos Ideal candidate will have: - Proven experience in web development and design - Strong portfolio showcasing their ability to create informational sites - Excellent communication skills to ensure smooth workflow I look forward to collaborating on this exciting project.

Our company is a platform where you can virtually experience 3D cars using PlayCanvas. The developer I have worked with so far is no longer able to work with me due to personal reasons, so I am looking for a new developer. We've commissioned the project from several developers, but we haven't achieved the results we wanted, but we're wasting time and money by asking for work fees. So I want to check your development skills with a simple test project. We want to import the work into PlayCanvas using the file fbx and mapping source of the sample PlayCanvas we developed.

...**Requirements:** - Prior experience with implementing similar workflow systems for software companies. - Proficiency in selecting, configuring, and integrating relevant tools and platforms. - Ability to communicate effectively and provide training to team members. - Commitment to delivering a user-friendly and efficient system with minimal administrative involvement. **Timeline:** Flexible, but aiming for completion within 2 weeks **How to Apply:** Interested freelancers are invited to submit their proposals detailing their approach to the project, relevant experience, proposed timeline, and budget estimate. Please include any relevant portfolio examples or case studies demonstrating past work on similar projects. -we will need a brief document of the workflow along wi...

Hello. I have a moodle site setup for my school and I need a plugin that will allow me to print and view student report cards or gradebooks in an organised way that can be viewed on a mobile phone easily as well as on the screen without a lot of scolling. The gradebook has multiple categories and sub categories and within each subcategory there are assignments with grades , rank, letter grades etc... Viewing or printing the current "user report" leaves a lot of empty space and only prints everything. . I want to: 1) print/view everything in a gradebook user report card (or multiple) including (categories, subcategories totals, and all graded item within ) in an organised way without having white spaces.. page breaks.. and each user starting at the top of the page showin...

As someone with an important project requiring attention to detail, I require immediate assistance in transcribing an array of handwritten documents. - Documents contain technical terminologies and symbols that require spec...- Documents contain technical terminologies and symbols that require specific understanding and knowledge. - Prior experience in transcribing similar documents is a must. - Exceptional accuracy is critical in transcription to prevent any misinterpretation. - Ideal candidate will have background in technical fields, an eye for detail and a high level of proficiency in written English. I'm looking for a thorough individual who doesn't skimp on quality. If you meet the above requirements and enjoy delving into technical terms, this could be t...

I am seeking an experienced researcher with a strong background in applied psychology for an undefined topic. The successful candidate will have a proven track record in this field and the ability to work proactively t...proven track record in this field and the ability to work proactively to bring insight and solutions. - Responsibilities: • Identifying and researching an undefined topic in applied psychology. • Analysis and interpretation of results. • Generate comprehensive research reports. - Qualifications: • Proven experience in applied psychology research. • Excellent written and verbal communication skills. • Ability to work independently. Regarding the timeline: flexibility is required as I have no...

I am looking for an experienced copywriter who can create engaging and dynamic content for my website, blog, and products. Your main tasks will include: - Crafting compelling website content to attract and engage the general public. - Developing intriguing blog articles that offer both informative and educational value. - Writing attractive product descriptions that educate the audience on the benefits and usage of the product, while also being promotional to drive sales. The ideal freelancer has proven experience in copywriting and a solid understanding of tailoring content to a diverse public audience. An ability to interpret our brand voice and amplify it through the written word is essential for this project. Freelancers who can effectively blend informa...

...translator. Our organization primarily aims to translate our blog articles from English to Spanish, enhancing the richness and depth of our materials for our Hispanic audience. Key Responsibilities: Besides offering a seamless translation of blogs, applicants will also be in charge of proofreading their work to ensure correctness, efficiency, and uniformity of the language used. Preferred Skills and Experiences: - Proficient in both English and general Spanish language - Former professional experience in translating and proofreading blog content - Ability to provide accurate, grammatically-correct translations - High attention to detail in proofreading In conclusion, we are searching for dedicated and proficient freelance translators who can accurately translate our b...

Currently, I am in search of a talented individual who can undertake content writing tasks in a part-time, freelance capacity. The primary focus will be on creating engaging product descriptions that effectively communicate the features and benefits of various items. Key Responsibilities: - Provision of persuasive and SEO-friendly product descriptions - Adherence to a predetermined product content template, while bringing a unique flair to each description - Ensuring accuracy and consistency across all written materials Ideal Skills and Experience: - Excellent command of the English language and writing skills - Experience in writing for e-commerce platforms or similar is desirable - Strong understanding of SEO principles - Capability to transform technical features into co...

I'm in need of an expert in family law who can help put together an affidavit to address a property settlement issue. The affidavit will be used in legal proceedings, so it's essential that it's professionally written, focused, and clear. - You'll need to have: - A strong understanding of the intricacies of family law - An ability to transform complex legal languages into understandable points - Experience with drafting affidavits specifically for family law matters, preferably pertaining to property settlement issues - An aptitude for meticulous proofreading to ensure all information is correct and no mistakes are made - Ability to maintain confidentiality In essence, your job will be to write an affidavit that can effe...

...firm. My target audience is individual clients, therefore, the chosen professional should have a resounding grasp of addressing this demographic in the most innovative and gripping ways. Key Tasks Include: • Developing a written content-focused campaign that effectively reaches out to individual clients and convinces them to seek our legal services. • Deploying the campaign across multiple platforms in an effort to maximize reach and traction. Ideal Skills & Experience: • Previous experience in legal marketing or related field. • Extensive expertise in creating written content for advertising. • Adept at lead generation strategies. • Deep understanding of client behavior, particularly individual clientele. Feel confident pitching if...

I'm looking to increase the digital recognition of my brand, particularly among private companies with corporate social responsibility programs and municipalities. I'm interested in leveraging social media platforms like Facebook, Instagram, and Twitter to achieve this. To make this project a success, I'm after someone with: - Proven experience in conducting digital brand analysis and data collection - A good understanding of social media algorithms and audience targeting - Specific expertise with enhancing brand recognition among corporate and municipal entities - Strong skills in formulating unique, engaging brand stories and content for social media - Ability to provide actionable insights and strategic recommendations based on the collected data. Your task...

For this project, I need a proficient content writer with a keen knowledge of PDF Editing. Specifically, I need a writer to focus on the keywords. Your persuasive writing skills should turn complicated concepts into digestible information that captures the intrigue and curiosity of our readers. You should be able to: • Write in-depth articles exploring PDF editing advancements. • Create content that explains complex concepts in simple language. • Stay updated on recent developments in PDF editing. Experience writing tech-related content and an understanding of PDF editing are highly preferred. Knowledge of current AI trends and advancements is a must.

...website on GoDaddy. While I'm still determining whether to go for a custom design or utilize a pre-designed template, your insights will be valuable in this decision making. The website should include: • Article search functionality to allow users to efficiently navigate through different news pieces. • Links from the homepage directly to individual articles, ensuring a user-friendly interface. • A designing template for publishing articles. Skillsets and experience needed: • Deep expertise in web design, preferably with GoDaddy platform experience • Proven ability in designing user-friendly interfaces for news or content-heavy website • Insight into what makes a successful online newspaper layout, taking into account current u...

...ATTACHED PROJECT WORKSHEET / DOC FILE #### ### DOC FILE CONTAINS DETAILED INSTRUCTIONS ON ALL THE WORK TO BE DONE ### I need a serious PHP developer to do some work on my SMF 2.0(.17) Forum Software. The URL of the website is If you are not familiar with SMF you can find an unaltered Stock Version to download here: ;filename= But please note: MY SITE IS HEAVILY CUSTOMIZED. That is why I need a seasoned PHP developer. I do not wish to waste your time nor do I wish you to waste mine. Therefore: 1. This project is for expirienced PHP developers only! This software is written in PLAIN PHP. NO FRAMEWORK! If you are a WordPress, Magento etc. developer then this is most likely NOT your cup of tea

I am seeking qualified writers to provide me with 5-10 research articles focused specifically on the medical field of Cardiology and Nursing. KEY RESPONSIBILITIES: - Creating well-researched, authoritative and informative articles - Ensuring data accuracy and medical compliance REQUIRED SKILLS: - Previous experience writing medical research articles - Knowledge in Cardiology and Nursing preferred - Excellent command of English - High attention to detail especially in the context of medical accuracy.

I'm in need of an expert AI developer who can craft a state-of-the-art program. It's important that this program can transform complex research reports into easy-to-understand versions including just key facts in one language. Your creativity and robust technical skills will be highly valuable in this project. Skills and experience required: • Extensive experience in AI, ML, and NLP fields • Familiarity with processing and understanding complex text data • Proven record of developing similar simplification algorithms or programs • Proficiency in the programming language the reports are written in Your tasks will include: • Understanding the nature and structure of research reports • Designing and implementing an AI algorithm th...

I'm seeking a professional to generate high-quality leads for kitchen remodeling services. The targeted audience for these leads are construction companies. Information required from these companies will exclusively be their contact information. The ideal candidate for this project: - Has experience in lead generation, particularly within the construction or renovation sector - Can utilize multiple methods for sourcing leads - Understands effective communication within the construction industry - Can accurately compile and present the contact information as part of the deliverable.

I'm looking for effective guest posting to our younger audience with the primary goal of building backlinks that will enhance SEO. The articles will be centered around lifestyle and vaping. The ideal candidate should: - Know SEO strategies effectively - Be excellent at writing to engage young adults - Have experience or interest in lifestyle and vaping topics - Proven experience in successful guest posting Your goal will be not just create links, but also create an authoritative presence in the vaping and lifestyle space. Your content must be engaging, relevant and contribute valuable insights.

...marketing campaign specifically targeting Ireland-based companies needing primers and paints for steel. TARGET - agricultural trailer and machinery manufactures (Ireland has hindreds of machinery manufacturing) such as for example Smyth Trailers - Broughan Trailers, Redrock Trailers, Cheiftan Trailers, Steward Trailers. Structural steel fabrication companies also such as Wall Steel New Ross - Duggan Steel etc. Waste equipment manufactures ? Any company using paints for steel Our UPS - Best prices - products - Support - Can provide free hire of airless sprayers when client signs paints supply contract -need to show that our primers and paints are BETTER QUAILTY. -We are finding it difficult to move clients off other brands we need to win them over. -o...

I'm seeking a talented logo designer to create an amazing, unique design for my company, Untethered Mindset. - The Concept: I aspire for the logo to inc...express 'empowerment' and 'growth', I'm more than willing to consider it. - Skills and Experience: A great candidate should have excellent graphic design skills, a diverse portfolio including logo design, and an intuitive understanding of visual representation of concepts. Strong skills in Adobe Illustrator or similar software are highly recommended. Prior experience in designing logos for companies in the personal development industry would be a plus. Remember, the goal is to create that perfectly encapsulates the spirit of 'Untethered Mindset' and our commitment to empowerment and...

...with the possibility of continuing on a month-to-month basis. Our company specializes in luxury matchmaking and dating services for individuals seeking genuine connections to save time and resources. Responsibilities: Develop and execute a 30-day posting strategy tailored to our company's brand and target audience. Create high-quality content, including videos, graphics, and written posts, that effectively showcase our services and value proposition. Conduct thorough research on our company and industry to ensure content is relevant and engaging. Engage with our audience, respond to comments and messages, and foster meaningful interactions. Monitor social media trends and analytics to optimize content performance and drive client leads and potential match leads. Requirem...

...additional service requests. External Emails: In addition to form submissions directly from our website, we receive emails with similar information from other companies. These emails follow a consistent format and contain data equivalent to that collected by our form, including both origin and destination addresses, property sizes, floor numbers, elevator availability, and requests for additional services. Enhanced Requirement: Email Integration for External Data: The solution must not only automate the processing of submissions directly from our website but also include the capability to parse and process emails from other companies. This integration should ensure that the automation and cost-calculation system is capable of handling inputs from both our direct client s...

I am seeking a talented writer to create engaging content for my technology blog. The blog posts should be written in mostly layman's terms for easy readability. They should be 500-1000 words in length, encompassing the latest trends and happenings in the technology sphere. - Ideal Skills and Experience: - Proficiency in English - Background in Technology - Experience in blog writing - Ability to explain complex concepts in simple language Side note: Please ensure your writing style marries well with a non-technical audience's understanding.