I am an optimistic and creative person by nature. My passion for consumer behavior and the buying journey drove me to learn. My ambition, passion for consumers and willingness to learn led me to develop my career within market leaders in the FMCG industry, where I developed methodical working skills, a great sense of responsibility and thrived on working under pressure to get results. I have always been regarded by colleagues, superiors and partners as an empathetic creative team player and love working in dynamic, multidisciplinary environments to bring innovation and results to the table.
I have sought great challenges in 13 years dedicated to strategic marketing for retailers, industries, franchises, and shopping centers. This work in different sectors has made me a multi-tasking, proactive and resilient professional.
I believe in the power of listening to stakeholders and understanding the consumer throughout the buying journey, the way of buying has changed rapidly over the years and the consumer is increasingly looking for brands with keen eyes, sensitive attitudes, and a strong sense of responsibility.