Web Site build for Coaching and Leadership Training

Overview - Apologies to those who responded to my previous posting, but due to the huge range of $ responses and few indicators that they had actually understood the brief, I am reposting with greater clarity Essential Point: this is a start of a relationship – I will need some help as I navigate and amend, though I want to reduce reliance on external expertise as you train me to be self sufficient I am an Executive Coach and developer of career changers and future leaders, with a strong focus on coaching and Career development on the journey individuals choose. I am not a Marketeer / online savvy entrepreneur and certainly do not have the tech knowhow to either build a site, optimize a site nor update one with new materials and links to other external sites (new articles / LinkedIn articles / YouTube clips etc), so simple administration of the site once constructed would be essential. The site is hosted with GoDaddy, in wordpress with the current theme of Wanderic.. I am contracted to GoDaddy, but not obligated to the web tool or theme if there are more appropriate tools for a non techie like me to use that meet the Criteria and Brief below. I would hope that SEO is built in with keys interest areas of: • Executive Coaching • Career Development Coaching • Leadership Development The purpose of the site is informational insight to TCLA for 1. Credibility 2. Understanding our 3 offerings and pedigree, but that our service is highly tailored 3. Calls to Action: an enquiry pop up (how often by timer or, a particular page viewed, or numbers of pages viewed? I will take advice) a. Make an enquiry Form creation 4. Access to interesting content in an article, added as pdfs, a Zoom or YouTube embedded so the link that I will publish via other channels would have to go through the website rather than direct to the other sites. So, an option to follow TCLA on the company LinkedIn page or subscribe to YouTube would be good 5. It would be good to also have a “open program registration” opportunity directing to an event posted, with registration on acuity that I can use for the future; default is “no events scheduled” This is not a physical product, nor an ecommerce site and no fees are expected through the site Nor am I trying to achieve a membership/subscribe database (I will use LinkedIn and YouTube for that, though hope to drive some of the traffic through or to the website) Small new business so finite budget and have about a week to have a site up and running Criteria and Brief: Simplicity, elegance, professional, logical and visually attractive with coherent themes throughout. Demonstration of understanding the brief and degree of support to be offered Reference sites for professional services Preliminary Content: Sites reviewed that have elements I like, but are not perfect [login to view URL] [login to view URL] [login to view URL] Home Page: Graphic and Strapline “Supporting your career and leadership development journey; from where you are now, to where you want to be” About Us: Strapline “International Developers of Careers and Leaders” Content TBA Link Make an Enquiry Services (In 4 Boxes rather than lists:?) 1. Career Development Coaching Graphic and Strapline A. Targeted Career Development Coaching (Stock Photo) Details TBA Testimonials Link Make an Enquiry B. The Career Development Coaching Program Details TBA Testimonials Link Make an Enquiry 2. Executive Coaching Details TBA Testimonials: Fold out to testimonial Link Make an Enquiry 3. Leadership Development Programs Details TBA Testimonials Our Team (Head shot and Bio side by side ) Details TBA Thought Leadership and Insights Details TBA Where I can in the future, post, add written material / embed youtube or zoom recordings (searchable) with graphic topic headline for each posting Open Program Registration TBA Follow Us Link to other media