E commerce web loyalty program - open to bidding

hello, i am looking for someone to help me along with my website and the loyalty program that i am developing. It is pretty basic but seems I'm making it harder on my self . I would like for you to look at my website to see if you have any ideas to make it seamless and work correctly. i want to develop a tier program for the athletes for pros and amateurs and also develop a better way for the athletes to sign up and make them attracted to do so. Let me know if you can help with this. thank you. [login to view URL]