Hi ! I have a total experience of 13 years in Corporate Sales and Business Development In BFSI segment. I have managed prospecting, lead generation to deal closure in companies from sectors such as - FMCG, Healthcare, Retail, E-commerce, hospitality, Education, Fintech etc.
My approach would be to start with studying Industry benchmarking & Competitive landscape for the particular product/service and generate a pipeline based on this research.