Email Marketing Expert (Part-Time)

Monthly rate preferred. Ongoing project (6-12 months) Website: [login to view URL] Updated Groom Job Description: Email Marketing Expert (Part-Time) Groom is seeking a talented and data-driven Email Marketing Expert to join our team as a part-time contractor. This is a unique opportunity to play a pivotal role in driving user growth, engagement, and revenue through creative and effective email campaigns. You will be responsible for crafting irresistible email content, analyzing performance metrics, implementing automated workflows, and managing our customer communication with expertise. Responsibilities: Email Marketing: Craft captivating email campaigns across various stages of the user journey: onboarding, welcome series, engagement nurture, purchase reminders, product updates, and more. Write persuasive and data-driven email copy that resonates with our target audience and drives conversions. Collaborate with the marketing team and product development to plan and execute multi-channel campaigns. Segment and personalize email lists to ensure relevant communication and improve open rates and click-through rates. Analyze email performance metrics using established tools like Mailchimp, Klaviyo, or similar platforms. Identify areas for improvement and implement A/B testing to optimize subject lines, content, and send times. Automate recurring email workflows and triggers using Zapier or similar automation tools. Utilize AI tools like Grammarly or OpenAI to ensure high-quality content and subject line optimization. Maintain and ensure compliance with email marketing best practices and regulations. Additional Responsibilities: Contribute to the growth and engagement of our email list through organic and paid acquisition strategies. Manage and nurture ongoing relationships with email subscribers. Stay up-to-date with the latest email marketing trends and technologies. Provide insights and recommendations for improving our overall email marketing strategy. Requirements: Minimum 2 years of experience in email marketing with a proven track record of success. Strong understanding of email marketing best practices and metrics. Excellent writing and communication skills with a focus on persuasive copywriting. Proficiency in email marketing platforms like Mailchimp, Klaviyo, or similar tools. Knowledge of email automation tools and triggers, ideally Zapier. Experience with A/B testing and data-driven optimization. Analytical mind with the ability to interpret and translate data into actionable insights. Attention to detail and ability to work independently with minimal supervision. Passion for the beauty and wellness industry is a plus. Bonus Points: Experience with AI tools for content creation or subject line optimization. Expertise in building and managing complex email automation workflows. Experience with email list segmentation and targeting techniques. Familiarity with email marketing regulations and compliance best practices. Benefits: Flexible part-time schedule (10-15 hours per week). Opportunity to work remotely. Competitive compensation based on experience and qualifications. Be part of a rapidly growing and innovative startup. Make a real impact on the success of the company and user acquisition. To Apply: Please submit your resume, a cover letter, and answers to the following questions: 1. Describe your proudest email marketing campaign and the results you achieved. 2. How do you approach email personalization for a diverse audience? 3. Share an example of how you've used data to improve an email campaign's performance. 4. Outline your preferred email marketing platform and why. 5. What excites you most about joining Groom's team as an Email Marketing Expert? 6. Can you provide an example of the weekly report you will provide?