Sell to customer needs.
Always assume your prospects will buy only what they need. How can you convince them of that need? Emphasize the features of your product or service that reduce costs and solve problems for the customer. Sometimes you can reposition your wares. For example, you sold wool uniforms for
their look and feel; now stress wool's durability and lasting value. Be creative in your sales and marketing.
Create and maintain favorable attention.
Effective marketing, referrals, strong sales skills, and strategic questions are the keys to creating favorable attention. Diligent
follow-through and above-and-beyond customer service are the keys to maintaining it.
Take the responsibility but not the credit
Realize that you are the team leader. The company looks to you for direction and supports your effort. To build a strong support team
willing to go the extra mile when you need it, give your team the credit for everything that goes right, and take the blame when it goes wrong.
Develop your attitude.
Your attitude is controllable. Conquer your fears. Change the beliefs that limit your success. Your thought habits control your
commitment, enthusiasm, persistence, resilience, happiness, and confidence. Be aware of them, decide which ones are unproductive, and then make a
commitment to change. With time and effort, you can become the person you want to be.