Understands and uses effective research methodologies.
Plans, develops and implements research strategies and objectives.
Gathers environment, market, consumer, competitor and product / service data.
Effectively compares features and benefits of competitor’s products / services.
Monitors and maintains information on competitors activities; media buys, market share, pricing, earnings, and consumer satisfaction.
Analyzes and prepares reports summarizing research methodology and findings / recommendations.
Establishes and maintains research database including storage and recovery protocol.
Tests product / service using validated testing techniques and measurement instruments.
Develops and tracks tools which monitor consumer satisfaction.
Understanding of our business, research and business jargon, the unique point of difference and our products / services.
Measurement of the return on investment (ROI); product / service research, product / service modification(s) using measurement documentation procedures.