Comprehensive Social Media Content Research

PLEASE READ EVERYTHING IN ITS ENTIRETY: This job will help create content based on market research done. The details will include but not limited to the following: • Target audience: High net worth (anyone making $250K+/year) that are interested in passively investing into multi-family real estate. (apartment complexes) This can be a person in any industry except industries that require high analytical skills such as IT or engineering. • Purpose of the content that will be created: real estate content will be created to have the target audience invest in future deals with us and do business with us. WHAT NEEDS TO BE RESEARCHED?: • Where is our target audience searching or looking for this information at? What sources? What social media? What publications? etc... • What is our target audience typing when searching? What are the key phrases or keywords? This will help us gear content around this to provide value to our audience. • What are some topics that are trending in the real estate sector for this target audience? What are people asking the most who want to invest passively into multifamily real estate. • What is the biggest motivator or reason the target audience wants to invest into multi family real estate? • What social media hashtags should I be using for my videos to optimize reach to my target audience? • What Ai tools are out there to help streamline this content creation? Something that can get the script needed, engaging videos, etc? • What niche should I focus on based on my target audience and purpose of this content creation? • What regions more likely to invest into multifamily or highly interested in this type of content? (in or outside the united states) • Is the target audience more engaged in reading more or watching videos? • How is the target audience's retention rate? Are they watching longer form content or shorter form content? • When is the target audience online the most? • What is the age group of the target audience? • If possible find out what parts of the target audience actually buy on social media and how often and where do they buy material related to social media? This will help us filter out who will make decisions quicker. • Also please provide a quick game plan based on your experience on how we should go about this process to be more effective in our content. If you have any questions please feel free to message me at any time. ***Also provide your pass work completed regarding this real estate sector and pass experience of social media and market research***