Hello, I work with digital marketing for over 2 years.
I use these strategies:
1. Social media - it is full of people who are looking for products and services everyday.
2. Paid advertising - google ads, facebook ads, etc depends on a product.
3. Free organic traffic to your website - blogs, landing pages, sales funnels.
4. Email marketing
5. Optimising algorithms.
I have worked with energy efficiency and IoT companies so I know how to reach target clients, because let's be honest it is easy to sell a fitness products but it is not that easy to sell water purifier especially these days when people usually buy water in bottles.
I have a couple of questions:
1. What is your status now? Do you have social media accounts, how many daily visitors your website has?
2. What is your goal? How do you want to get leads? Do you want sign ups on your website, do you want email addresses, etc?
Let me know, thanks!