I have 6+ years of experience in PPC. I have managed a wide variety of SEM campaigns across different verticals. My prior experience with US based agency makes me the right candidate for this job. I have effectively worked in a deadline driven atmosphere and have good analytical, organizational, project management and time management skills. Below is the snapshot of my profile-
o Own the client account along with the US based client manager and was accountable for client success & timely/quality delivery of services
o Provide qualitative, quantitative& granular account analysis and actionable recommendations.
o Make tactical and strategic recommendations based on performance data.
o Monitor data and analyse key metrics.
o Manage budgets.
o Create client reporting templates/reports.
o Generate client facing, weekly and monthly reports including all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
o Maintain keyword bids, monitor daily and monthly budget caps.
o Analyzing the existing structure and suggesting better structure for better performance.
o Understand online strategy and how account needs to be break down.
o Develop comprehensive keyword lists. Conduct keyword research and recommended keyword selection for campaigns.
o Craft creative.
o Engage with Account Managers to manage clients search media campaigns, including initial planning, implementation, monitoring, optimization, analysis, market research and reporting.