Revise existing club logo and convert to graphic file for ease of use.

Background: The Chesapeake Bay Victory Riders (CBVR) is a small 501c3 charitable organization headquartered in Maryland and founded in 2007. The membership is primarily current and former members of the military and others in public service, their spouses, and retirees. The group gathers together to share enthusiasm for motorcycle riding and to support charitable events that support veterans needs and social support initiatives for members of the public that find themselves in adverse circumstances/in need. The impetus for the project is twofold. First, the CBVR has decided to separate from the national Victory Motorcycle Club (VMC). Accordingly, we need to remove reference to the Victory Motorcycle Club, Chapter 32 and their representation of a Victory motorcycle engine, from our logo. More importantly with respect to our search for professional support, is the need to refresh our existing design in order to maximize appeal and impact. When the Club adopted the patch, we found it a useful tool for leveraging partnerships and increasing our effectiveness when organizing charitable events for worthwhile causes. The logo is not as impactful as it once was, and we only have a static image that is not easily used for intended purposes including websites, textiles, promotional materials such as challenge coins (see attached). Project Specifics: Given the above, we are interested in proposals that will either (1) provide higher resolution and improved appeal through minor adjustments to existing design but retain a ‘classic’ character, or (2) more substantial overhauls that use the basic design elements represented in a new, more contemporary way. Our membership is evenly split regarding a complete overhaul to a contemporary design, versus a revision that retains continuity with the existing ‘classic’ presentation. For design constraints: We expect to retain the upper and lower rockers, though changes in scale or font would be acceptable. We also expect to retain representation of the Bay Bridge and the Bay itself, though improved visual presentation is desired. We are seeking proposals that include revision of the inner “shield” (or replacement with alternative artwork) to remove references to the national VMC. New artwork should draw on one or more of the following themes: Maryland, motorcycle riding/touring, patriotism, commraderie. Evaluation/Selection: Visual impact and overall appeal will be the chief consideration. Proposals that will furnish the high resolution graphic files that can easily edited to accommodate future changes, are preferred over static images. Respondents should include specifications for the final product (resolution, file format) and expected timeframe for delivery of product.