• Perform daily account management of Paid Marketing Activities on Google AdWords and other search platforms for a variety of brands.
• Research, create, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to brand’s sites.
• Implement successful bidding strategies and effective keyword management.
• Ad copy creation, testing and optimization.
• Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics.
• Continually monitor, revise, and optimize ad text as necessary.
• Analyze and assess the performance of campaigns and translate quantitative and qualitative data into recommendations and plans for revising the campaign strategy.
• Communicate regularly with Director on status, timeline, budget, deliverables, performance reporting, and competitive intelligence analysis.
• Provide recommendation and execute strategies for keyword opportunities, campaign structuring, targeting, re-targeting and display network.
• Landing page optimization testing and tracking.
• Continually evaluate and optimize accounts for maximum.
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