Digital Marketing Specialist needed

Based on our continued growth, we currently have an exciting job opportunity for a Digital Marketing Specialist. The Digital Marketing Specialist (DMS) is a key member of our customer-focused Inbound Marketing team. You will be responsible for the design, updates, pages, content and development of the corporate and blog web sites and manage the marketing automation platform. Your knowledge of Web 2.0, social networks, blogs and content-based marketing will allow you to integrate engaging, dynamic and social elements to improve the visitors\' experience as well as developing custom pages for social media sites such as Facebook. Quite simply, you will create an attractive web experience for our customers and our potentials so that they agree it is worth their time to find out more about our company and engage with us.\r\n\r\nPrimary Responsibilities\r\no Develop and optimize online marketing initiatives to drive customer acquisition;\r\no Lead generation via all digital channels\r\no Manage and maintain our websites;\r\no Manage and maintain Marketing Automation Tool (Pardot - [login to view URL])\r\no Create and optimize targeted and custom landing pages and micro-sites;\r\no Implement, analyze, and optimize organic search engine marketing activities;\r\no Developing online marketing programs\r\no Lead campaigns with the goal of maximizing site traffic\r\no Implement and execute email campaigns to nurture leads and customers;\r\no Analyze and contribute to monthly digital marketing metrics and lead status reports;\r\no Develop and manage content-based Social Networks and Blog Sites.