Online Marketing Professional & Search Expert
Seasoned, creative, strategic and passionate internet search marketing leader with experience increasing visibility, profitability, and performance for diverse organizations in both size and sector.
Core Strengths
Expertise in directing campaigns from conception to execution
Vast expertise in online marketing.
Able to use the Internet to generate leads
Strategic, analytical, achiever and visionary
Experience succeeding in both small and large teams
Extraordinary experience in fast-pace, highly competitive, and extremely stressful environments
Solid technical skills, verbal and written communication skills.
Professional Experience
Internet Marketing Professional : [login to view URL]
2011 to Present
NaviMumbai
Direct Search Engine Marketing and traffic/site analysis
Established forecasts and performed in-depth quantitative analyses of search marketing results
Lead and develop Internet marketing activities for: Google AdWords.
Direct landing page optimization through use of multivariate testing and audience segmentation
Interactive strategy, development, maintenance & implementation.
Developed client onsite search engine optimization that included website development, and strategy
Oversaw offsite search engine optimization including, article distribution, press release syndication, and relevant social media marketing applications including blogs, MySpace, Flickr, Wikipedia, and YouTube.
Managed client web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions,
Performed in-depth quantitative analyses of client search marketing results and reported analysis to clients
Developed, and maintained multiple lead generation websites employing search engine optimization (SEO) best practices.
Freelancer Projects:
Working with [login to view URL] [login to view URL]
Current projects :
[login to view URL],
[login to view URL],
[login to view URL],
[login to view URL],
[login to view URL]
Education and Certifications :
SEM certification from IAMAI
Diploma in Web & internet Marketing
SEO practice certificate
Master's degree in Administration (MBA- Marketing) From MKU
Bachelor's Degree in Administration (BBA) from MKU
Technical Skills
Multivariate Testing
Website Usability
Web Analytics (WebTrends, Google Analytics, Search Bid Management Utilities)
Ad Serving / Personalization
Search Engine Optimization (SEO)
Pay Per Click (PPC) / Search Engine Marketing
Paid Placement
CSS, HTML, Photoshop, DTP
Excellent knowledge of Microsoft word and Excel