Marketing Professional with over 15 years of experience and an extensive background in technology, non-profit, retail, and CPG industries. Skilled brand marketer with experience in project management, campaign development, and strategy development and execution. Skilled Consumer Insights Researcher with experience in primary & secondary research methodologies, trends, consumer behavior, concept testing, segmentation, persona development, and purchase process for the U.S. and globally. Skilled analytical and strategic thinker with the proven ability to lead teams in consolidating data from disparate sources to create a consumer focused strategy that drives measurable results.