BLACKHEART TANGO LOGO BRANDING
Blackheart Tango, a blues band out of Connecticut, needed a versatile band logo. They had a few ideas, but needed a designer to bring them to life. Specifically, they requested a word mark logo as well as a combination of a symbol and word mark or some sort of emblem. They sent me an early version of what they had in mind, featuring the band name in a scrawling font and an inky stylized heart with two reflected revolvers, but they were also interested in pacific northwest native art. I started working on the individual branding elements in illustrator. I kept the stylized heart and added some arteries at the top to add that realism they requested. I went with a hand-drawn type instead of script to make it easier to read with a vintage, timeless feel to it, yet holding a strong sense of modernism. Then I shaped the word mark itself to bend and fit into the shape of a heart. Using the basic heart shape as negative space, I recreated a simplified version of 2 hummingbirds.
Sobre Mim
▶ I am a graphic artist and illustrator with a music design niche. As a musician myself, I am specifically able to translate aural art into visual design. I have over 16 years of experience working for musicians, artists, bands, record companies & publications. I attended art school at DePaul University in Chicago, Illinois where I received a B. A. in Media Arts with a double emphasis in photography digital video. Likewise, I minored in communications with an emphasis in media studies. While in Chicago, I created web graphic design for the university library digital collection, mentored with Rolling Stones photographer Paul Natkin & freelanced for the Chicago Red Eye newspaper. After moving to New York City, I worked primarily in marketing, sales, promotion, social media, & design including as an artist-in-residence for the Antagonist Art movement & as a co-assistant manager at New York School of Rock. I like to think of myself as vintage/ lo-fi in style.
