Katherine Proctor
– [login to view URL]
5337 Robert Avenue St. Louis, MO 63109
OBJECTIVE: To utilize my business, marketing and communication skills, along with my work ethic to develop a successful relationship with your company. I am motivated, determined, and possess the ingenuity to help propel your business to the next level.
EDUCATION: Drury University (2004) B.A. in Public Relations and Advertising, with an emphasis in Marketing Research and Psychology, minors in Global Diversity and German.
COMPUTER SKILLS:
§ Advanced in: Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Microsoft Excel, Microsoft Access, ACT!, Microsoft Publisher, Open Office, Live Writer, Adobe Photoshop, Consumer Point, IExpress, Map Point and MapInfo.
§ Experienced in web marketing, internet research and social networking and blogging.
§ Ability to learn any computer program quickly and effectively.
PROFESSIONAL EXPERIENCE:
Market Research Manager: Zanola Company, LLC April 2006-present
Responsibilities:
§ Create, design and implement customized Marketing Plans for homebuilders and area developers, including management and coordination of market research, media buying, design, copywriting, event planning, and campaign strategy.
§ Lead internal social networking and internet marketing strategy and train local professionals on successful internet marketing.
§ Provide blog copy, web copy and marketing copy to local building professionals.
§ Manipulate advanced software to analyze demographic trends and forecasts.
§ Use findings to write detailed Demographic and Buyer Profile Reports for sale to clients.
§ Write, distribute, compile and analyze results of potential home buyer surveys for local builders and developers.
§ Responsible for management and execution of all company project processes.
§ Write Comprehensive Development Feasibility Studies.
§ Write Competitive Analysis Reports based on primary and secondary research.
§ Research, write, and compile customized Retail Site Analysis Reports.
§ Conduct primary research on housing trends, absorption rates and market forecasts for compilation in a tri-annual Housing and Subdivision Analysis Report.
§ Research and track all new home developments on the St. Louis Metropolitan Area.
§ Research housing data and trends in expansion markets such as Albuquerque and Kansas City.
Accomplishments:
§ Created the template for, developed and wrote the first and subsequent Comprehensive Marketing Plans. These plans and their implementation were a major source of revenue in 2008 and Zanola Company is quickly becoming regionally known for its outstanding builder marketing campaigns.
§ Created an internal marketing plan and internet marketing plan for Zanola Company and lead its tactical execution.
§ Introduced social networking to Zanola Company and maintain several active social profiles.
§ Created process and corresponding report template for Potential Buyer Surveys. This is a new service for Zanola Company that is quickly becoming a main source of revenue.
§ Restructured demographics portion of Development Feasibility Studies to include more detailed information, charts and graphs, thus increasing the service price.
§ Traveled to Chicago to successfully learn complicated mapping software. This resulted in the ability to develop a Buyer Analysis Map, a Target Market Map, and a Competitive Development Map; all three are new sources of revenue for Zanola Company.
§ Developed project processes and checklists to increase efficiency and ensure accuracy.
Staffing Coordinator: Stivers Staffing Services April 2005 – April 2006
§ Recruited candidates from the greater St. Louis area using online resume databases.
§ Developed effective and inexpensive marketing techniques to attract qualified applicants and garner new business.
§ Managed a proprietary system database of over 400 candidates.
§ Interviewed and assessed the skill level of all potential employees.
§ Coordinated the hiring process including pay and bill rates.
§ Processed weekly payroll summaries and status reports.
§ Worked with a sales team to create and sustain productive client relationships.
Office Manager: Missouri Title Loan June 2004 – May 2005
§ Managed and processed loans for a customer database of over 500.
§ Supervised a team of five employees.
§ Was responsible for collections on loans totaling over $300,000.
§ Maintained and exceeded sales goals on vehicle insurance programs.
§ Designed and implemented monthly marketing strategies to increase sales and ensure timely payments.
§ Generated store growth exceeding $20,000 three months after taking over as manager.
§ Reduced past due dollars by 10% per week as manager.
