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$40 USD / hora
Bandeira do(a) ITALY
bergamo, italy
$40 USD / hora
Atualmente, está 2:22 PM aqui
Ingressou em setembro 18, 2018
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Elisa R.

@elisaarussoo

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$40 USD / hora
Bandeira do(a) ITALY
bergamo, italy
$40 USD / hora
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Meta & Google Advertiser | Social Media Manager

Experienced Digital Marketing Specialist with a proven track record in advertising on Google and Meta platforms. Expertise includes strategic planning, media planning, and brand creation. Proficient in social media management and skilled in driving impactful campaigns that maximize ROI. Ready to elevate your digital presence and help your brand shine.
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Portfólio

11312062
A bit of context: this is the entrepreneurial project I'm working on with a collegue: we want to make instruction for digital profession accessible for anyone through complete course which we describe as "professionalising". One of the main reason why a person choose not to study something or not to choose a certain career is the price: we promise highly relevant courses for very moderate price. In this context I am the one who is responsible for its success or fail: I manage the Meta & Google campaign which are making us create a lot of significant leads which are becoming clients.
EDUCATION SECTOR - "ZeroUno Lab"
11312089
One of the task I have when working with "Amiche per Mano A.P.S." is organizing all the communication behind their charity events which are, most of the times, fitness events. In this occasion (2/3 times a year) they end up having between 700 and 3000 people walking or running for charity depending on the event. Here I have a very big responsibility to convey correct messages about the "Why" people should take part. There is a very thin line between communicating which kind of organization this is and the activity we want people to take part to. the first one is usually avoid when not necessary, the second one is often liked just because is something easy to do. Conveying this kind of message in a way which needs to be always unique and precise is as challenging as interesting.
FITNESS SECTOR - "Fit & Fun Walk"
11312052
I worked to develop the brand identity of a new web agency. I Took care of everything: the logo, the colours' choice, the tone of voice, the websites contents and the digital communication.
WEB AGENCY SECTOR - "Thumbs Up Community Builder"
11311949
I worked with some university collegues to create a "zero to 100" analysis of this famous gin brand. We were also asked to give some new strategical ideas to make it be less "seasonal" and we achieved these aims thank to creativity, strategical ideas and some websites's technical adjustments.
ALCOHOL SECTOR - "Malfy Gin"
11311942
I worked with a team to built a communication proposal for the famous brand "Mon Chéri" by Ferrero to make it be "younger". The main weakness of the brand has always been the one to be liked by the oldest because of the liquor inside the chocolate. We were asked to unleash our creativity to give a new chance to this important brand and we did it in very different ways: we proposed changes on a retail level, on a brand level and on a social media communication one.
FOOD SECTOR - "Mon Chéri"
11311929
During university I had the possibility to get in touch with a very interesting no profit realities born to support accountants in their job on different level. I worked with a team to build the perfect "communication plan" which was the main need of the organization. As we were asked to do on a generical level something which always need to be taylored for each case, we built a process implemented with AI (using a ) which aimed to personalized the output. We build different communication scenario on the basis of the preference or each accountants company to give them the best and fastest communication plan they could get. The process had a lot of success and we were really proud of what we were able to create.
NO-PROFIT SECTOR - "Accademia dei Commercialisti"
11312062
A bit of context: this is the entrepreneurial project I'm working on with a collegue: we want to make instruction for digital profession accessible for anyone through complete course which we describe as "professionalising". One of the main reason why a person choose not to study something or not to choose a certain career is the price: we promise highly relevant courses for very moderate price. In this context I am the one who is responsible for its success or fail: I manage the Meta & Google campaign which are making us create a lot of significant leads which are becoming clients.
EDUCATION SECTOR - "ZeroUno Lab"
11312089
One of the task I have when working with "Amiche per Mano A.P.S." is organizing all the communication behind their charity events which are, most of the times, fitness events. In this occasion (2/3 times a year) they end up having between 700 and 3000 people walking or running for charity depending on the event. Here I have a very big responsibility to convey correct messages about the "Why" people should take part. There is a very thin line between communicating which kind of organization this is and the activity we want people to take part to. the first one is usually avoid when not necessary, the second one is often liked just because is something easy to do. Conveying this kind of message in a way which needs to be always unique and precise is as challenging as interesting.
FITNESS SECTOR - "Fit & Fun Walk"
11312052
I worked to develop the brand identity of a new web agency. I Took care of everything: the logo, the colours' choice, the tone of voice, the websites contents and the digital communication.
WEB AGENCY SECTOR - "Thumbs Up Community Builder"
11311949
I worked with some university collegues to create a "zero to 100" analysis of this famous gin brand. We were also asked to give some new strategical ideas to make it be less "seasonal" and we achieved these aims thank to creativity, strategical ideas and some websites's technical adjustments.
ALCOHOL SECTOR - "Malfy Gin"
11311942
I worked with a team to built a communication proposal for the famous brand "Mon Chéri" by Ferrero to make it be "younger". The main weakness of the brand has always been the one to be liked by the oldest because of the liquor inside the chocolate. We were asked to unleash our creativity to give a new chance to this important brand and we did it in very different ways: we proposed changes on a retail level, on a brand level and on a social media communication one.
FOOD SECTOR - "Mon Chéri"
11311929
During university I had the possibility to get in touch with a very interesting no profit realities born to support accountants in their job on different level. I worked with a team to build the perfect "communication plan" which was the main need of the organization. As we were asked to do on a generical level something which always need to be taylored for each case, we built a process implemented with AI (using a ) which aimed to personalized the output. We build different communication scenario on the basis of the preference or each accountants company to give them the best and fastest communication plan they could get. The process had a lot of success and we were really proud of what we were able to create.
NO-PROFIT SECTOR - "Accademia dei Commercialisti"

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Experiência

Meta & Google Advertiser

ZeroUno Lab
abr. 2023 - Atual
I'm currently working on an entrepreneurial project as a Meta & Google advertiser. This role is really challenging as I'm asked to reach very high result with low budgets: in these first few months I was able generate a lot of quality leads and allowed the first sales which I'm really proud of.

Social Media Manager

Amiche per Mano A.P.S.
jun. 2021 - Atual
I have a very important role in this big no-profit organization: i manage their Instagram account with a daily editorial planning and work as an Advisor for the Facebook one, I take strategical decision about digital and physical communication, I take care of their Meta & Google Campaign, I take relevant decision about budgets and I present digital analytics report periodically to practically show the results I'm getting

Media Planner

IULM University
set. 2021 - jun. 2023 (1 ano, 9 meses)
During University I had the possibility to collaborate with some important brand as Mon Chéri and Ford Trucks Italia (check my portfolio!). They both asked us to create media planning for their social media pages.

Educação

Marketing, Communication and Consumption | Specialization in Digital Marketing

Libera Università di Lingue e Comunicazione IULM, Italy 2021 - 2023
(2 anos)

Foreign Languages

Università degli Studi di Bergamo, Italy 2018 - 2021
(3 anos)

Qualificações

SEO

Learnn
2023
I obtained the "SEO" certification on a very important Italian learning platform named "Learnn": it made me focus on the SEO skills and competences I needed to be able to implement it both on a technical and semantic level

Instagram

Learnn
2022
I obtained the "Instagram" certification on a very important italian learning platform named "Learnn": it allowed me to get into this social media in the most technical and strategical way

Advanced Google Analytics

Google
2022
The Advanced Google Analytics Certification is a gateway to mastering the art of data analysis in the digital world. It made me unlock advanced tracking techniques, interpret data like a pro, and make data-driven predictions.

Publicações

Brand Activism and Digital Marketing: Winston, Nike and Patagonia case study

IULM University
This is the title of my thesis written at the end of my university path. It is about the importance of coveying the right communication to make brand activism actions relevant. In addition, I focused on three very different case studies to understand how in different sector brand activism was carried on.

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Principais Habilidades

Internet Marketing
Sales
Google Adwords
Facebook Marketing
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