Help me defining a \"brand statement\" and \"target market\" for my start-up

Encerrado Postado Jan 13, 2016 Pago na entrega
Encerrado Pago na entrega

Hello,

We are an emerging start-up company defining our long-term marketing strategy and plan.

The product is an online virtual service in the field of shared-economy.

We are looking for a marketing-background professional to give us a reasoned and proven recommendation/suggestion on the next 2 topics:

1. A branding statement recommendation- Main brand message that would lead our potential costumers to an action (like \"cool and young\" \"easy to use\" etc.)

2. A target market- recommendation of what is the type-cast (personas**) of our potential customers.

Project stages:

A. Discussion with us to get all the information and ask all the questions. we\'ll give you our competitors (all are virtual) and the main ideas of the platform.

B. You will research the market to make your analysis. On this stage you\'ll make a list of optional statements and personas to be tested.

You\'ll send us those 2 lists on this stage. We\'ll review the list and tell you if we think you should make some adjustments on your suggestion BEFORE step C.

C. You\'ll make a basic survey on Linked-in (or any other media) to prove your recommendations. The survey should include minimum of 20 respondents, matching your suggested personas, and you should test on them your hypothesis of the optional brand statement.

D. please start your massage to us in the word \'Click\' so we know you read the instructions

E. You will write us 1-3 top options for the branding main statement, and 5-6 personas.

**By persona, we mean something like that: [url removed, login to view]

We are open to hear different approaches to reach those goals- for instance, if you think Linked-in surveys are not effective, you can suggest us your way to prove your suggestion (on your proposal message).

We looking for some one that we can TRUST that will do a EXCELLENT JOB, on TIME, and that we will work with in more fields in our project in the future, if we will be satisfied.

BONUS will provided on an excellent work.

please add us your milestone for each of the sections.

Thank you .

Gestão de marcas Building Surveying Análise de Negócios Pesquisa de Mercado Marketing

ID do Projeto: #9302996

Sobre o projeto

11 propostas Projeto remoto Ativo em Feb 19, 2016

11 freelancers estão ofertando em média $89 nesse trabalho

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