Tea with a coffee-house experience - Create a new marketing and social strategy to roll out into Coffee shops chain.
$250-750 USD
Pago na entrega
Roispresso is of a collection of rooibos tea based drinks prepared in styles more akin to coffee, such as cappuccino, latte, macchiato and Iced Tea.
Tea with a coffee-house experience is the next “big thing” beverage, as coffee is maturing. Tea is boring and Roispresso concept and the technology is “on trend”.
Starbuck’s knows this, as their purchase of Teavana, and more specifically, their introduction of “Oprah Chai Tea Lattes” proves.
The popularity of rooibos tea is well known, but brewing it in a typical professional coffee making machine is not possible without Roispresso’s patented method.
Roispresso has developed a special handle that fits onto all professional coffee making machines. Our proprietary cut of tea combines with the extra pressure created by our proprietary handle produces not only fully brewed tea, but the all-important foam also. Roispresso is the only tea with foam.
Conveniently, the process requires no additional skill or training from the barista and thus fits seamlessly into today’s barista’s training and existing equipment.
Roispresso is an extensible brand. Roispresso sees its three routes to market (hotels/restaurants, coffee shop chains, home/pods) as being inter-connected. Consumer acceptance naturally flows from exposure to within the special environment of a lovely hotel or restaurant, to a coffee house, and then finally to the home/office and eventually in an RTD version. This mimics the path coffee undertook 30 years ago, when cappuccinos and lattes were first only available in restaurants, then in coffee shop chains, and finally at home in pod machines.
Since October 2013 Roispresso has been offered at premier destinations such as the Trafalgar hotel and Nobu in London, the H Hotel and Intercontinental in Dubai, the W Hotel, Conrad, and Peninsula in Hong Kong.
Large Coffee shop chains are Roispresso’s next target market.
Project:
Create a new marketing and social strategy to roll out into Coffee shops chain. For some further proof of concept/product testing to establish market acceptance.
ID do Projeto: #6323428
