Rebrand Tappetite, the world's first virtual p2p bakery and dessert shop (mobile app)

We want to completely rebrand Tappetite, the world's first virtual p2p bakery and dessert shop. Our final product should be a brand package. A small document of everything brand related. We have been called Etsy for Food, AirBnB of Food, Uber for food. We eliminate the middle man and allow people to go directly to the person making the sweet and savory treats. Our target audience is women 25-50. Many will be stay-at-home moms. However, men will use the app as well. We are champions of small business and the cottage food industry. We want people to think we are helping grow small businesses and stay-at-home moms. We want people to think homemade, sweet, comforting, mouth-watering. Please help us brainstorm and develop mission statement, tagline, features and benefits, our "voice".