Website development - independent blog sites and main company site

Purpose:

• Re-design and develop new interconnected templates for a series of microsites (Wordpress Multi-site preferred)

• Overhaul & Re-design of company website for dual-facing purposes

Goals:

• Microsites: Provide comprehensive water information to drive awareness and web traffic

• Company Site: Provide product information, sign-up to buy, password protected portal for dealers

• Allow the company to easily maintain and update all website pages

Site Features:

• Large transitioning slides pointing toward blog posts/other pages(See Site Map)

• Contact forms built into each site

• Product Sign-up Page/Careers Page

Deliverables:

• Restructure of existing HTML pages into interconnected blog pages with contact forms

• Redesign of company website, creation of product sign-up page

• Some image development/graphic work, banner ads, minimal animation

• Search Engine Optimization/robots on website back-end

• Collaborative work process including several design/style iterations of each site

Resources:

• Ballpark number of pages: approximately 35 pages for corporate site, microsites to host blog posts and social media channel.

• Project Timing: Microsites to be developed ASAP, Company site by June 1, 2014

Project Schedule:

• Mini blog website development

• Company website

• Product Sign-up page

Collateral:

• The company will internally manage and develop all content for the each website. This content will be shared across the websites and must also be accessible for download through the password-protected dealer portal. A branding guideline exists for details.

Competitors:

• There are many competitors in this field doing similar work, it is our goal to rise above the noise through optimized web & blog pages. Heavy SEO use in the industry to compete.

Audience Profile:

• We are launching an innovative new water purification technology to both consumer markets and franchise dealerships (B2B, B2C).

• Our consumer audience is primarily focused on middle aged, high income mothers in Southern California. Targeting luxury-style, single-family homeowners with a new, designer water purification technology.

• Our commercial audience is a well-educated group of water dealers and installers who prefer simplicity above all else.

Tone: Simple, straightforward, easy to digest data

Imagery:

• MicroSites: Family-focused, home & lifestyle, clear images and simple icons

• Company site: product images, data and comparison charts

Website Models:

• [login to view URL] (Great layout)

• [login to view URL] (good layout with large banner images)

• [login to view URL] (call to actions and features are good, but designed/displayed poorly)

• [login to view URL] (great images & layout, features, industry similarity)

• [login to view URL] (use of color and top banner image)

Design Gráfico HTML Design de Sites

ID do Projeto: #5912928

Sobre o projeto