We are looking to insert a letter along with a bar of soap into an addressed envelope to homeowners in our area. What we are seeking is an attention grabbing letter with the title Now you don't know us from a bar of soap.....
This letter is to caputure the attention of the reader and offer them something along the lines of a upto date market appraisal and information on what the marketing is doing.
The reason for this is to establish us as the go to agent should they want to sell their home in the future.