Hello there,
First of all respect for the lady who instead of following a market trend is setting on to pave her own road in the industry. I am myself the kind who believes in his own ideas even if they are out of the box. To make something cool or hip, especially among the teens, it has to have certain qualities embedded to it. Think about weed, or iphone, or vaporizers. What are the common elements? It's rebellion, status, doing something different, to do something others can't.
So the quality that our writing and work in general has to imbibe, is to somehow make the readers feel that by going green, and flaunting their green, they are:
1. Confronting the big forces that are continuously bullying the planet
2. They are doing something that's different and takes guts
3. They are rebelling against bigger forces
This can be easily achieved, I've thought this after thinking for around 10 minutes, will love to brainstorm more to come up with excellent ideas, if I can be a part of this movement. Most important is to have a genuine passion for what you work, as much as you want to save our green buddies, I want to as well.
Thank you!