Academic Writing - Marketing
£10-20 GBP
Pago na entrega
I would have write an essay (deadline: 27th of October 2014) with the title:
Identify a sector of your choice e.g. beer, shoes, tablets. How do different companies engage with consumers? Please discuss the consumer decision‐ making process and use relevant theories e.g. reasoned action, as well as relevant examples to illustrate your answer. You need to integrate and critically evaluate these concepts in the context of your chosen sector.
To compare at least one product from a minimum of two different companies/brands.
Maximum 2500 words;
It must be presented as a Report (formalised structure (i.e. executive summary, scope, discussion, conclusion)
Directions for Coursework Assessment:
- Your work should NOT exceed 2,500 words excluding title page, tables, references and appendences (4‐5 pages, 1.5‐spaced, Times New Roman, font 12, Margins: top/bottom/left/right [url removed, login to view]).
- It would be expected that except from the main readings listed in this outline, you will incorporate additional reading from articles published in various academic Marketing Journals as mentioned in Key Readings section above.
- Very good marks are only awarded to essays making use of a broader literature, especially journal articles.
Plagiarism is a serious disciplinary offence, whether taken from published works or other students essays. All essays must have a full reference section at the end, and citations within the text (e.g. Brassington & Pettit, 2006). Web sites must also be clearly referenced and listed in full.
ID do Projeto: #6583159
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