marketing audit is to evaluate how well the marketing mix of the organisation is performing for fashion industry
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This assignment is the final part of the marketing audit and focuses student learning on the specific of each part of the marketing mix and how well they are being applied in a business or organisational environment. The assignment also introduces the concept of the expanded marketing mix, and how it can be applied to modern organisations. This assignment is intended to show an application of detailed knowledge, analysis and judgment gained from the subject.
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