Entrepreneurship and Marketing Coursework 1500 Worlds

ASSIGNMENT BACKGROUND: Burns (2011) distinguishes between owner-managers and entrepreneurs and discusses a variety of factors which “influence the decisions on whether to start up a business and whether to grow it” (Burns 2011, pg 34). Within what he describes as ‘situational factors’, Burns highlights the importance of events which act as ‘triggers’ for entrepreneurial activity, “Most people, at some time in their life, have an idea that could form the basis for establishing their own business. But few people choose to do so. What is needed is a trigger to spur them into action, to turn these ideas into reality. These triggers can take the form of ‘push’ or ‘pull’ factors. Push factors are those that push you into self employment – unemployment or forced redundancy, disagreement with your boss, being a ‘misfit’ and not feeling comfortable in an organisation and for some reason, or simply having no alternative because, for example, you have a physical disability or illness. These are very strong motivations for self-employment, but not necessarily to grow your business. Pull factors – the need for independence, achievement and recognition, personal development and wealth – are positive reasons for setting up a business. Sometimes the factors combine and an entrepreneur emerges with a positive motivation, for example to make a success of an innovative idea, having felt a ‘misfit’ in their old organisation.” (Burns 2011, pg 53) Burns (2011) then discusses the ‘blocks’ that inhibit entrepreneurial action and concludes that, “All too often these triggers are blocked by other factors – the need for regular income, a family to support, no capital or a doubt about your own ability. These all boil down to two things – insufficient self-confidence and an inability to cope with high risk and uncertainty. Without these key ingredients the business will not get past the ideas stage.” (Burns 2011, pg 53) Burns P (2011) Entrepreneurship & Small Business, Palgrave Macmillan ASSIGNMENT TASK: Select an ‘entrepreneur’ and analyse their journey through the ‘entrepreneurial process’, from the initial idea through to start-up & ‘growth’. Discuss, with examples, whether your analysis supports Burns assertions about ‘triggers’ and ‘blocks’. Critically evaluate whether these factors alone fully explain the reasons for your entrepreneurs decision to start up, and the ‘growth’ of their business. Based on your response what do you conclude about creating a successful new venture? [You are reminded to make use of examples from your analysis and draw upon wider reading of the entrepreneurial literature, in your response.] I'm looking for someone with high level of writing skills and business knowledge. Words limit is low and budged for this project depends on you skills. I am willing to hire person who is fully capable of finishing this project. I expect you to do COMPLETE RESEARCH about selected ‘entrepreneur’ and include HARVARD REFERENCES in quantity of 5 at least. I can provide you with material in form of slides. If you are interested in realizing this project please start your answer with "I can write this business coursework" - this is done to prevent automatic answers. Please keep in mind that this work is required for British university so very high level of English is required. Thank you.