Competition entry page, HTML email template, banner design

Introduction: [login to view URL] is running a contest in the lead up to the Melbourne Food and Wine Festival (MFWF) where one winner will receive 20 lunches for 2 people at 20 restaurants participating in the event “Restaurant Express”. The main goal of this campaign is to collect subscribers to the [login to view URL] email mailing list. All entrants to the competition will automatically be opted in to the [login to view URL] subscriber list. The code for the entry mechanics will be provided but design will need to be updated for the competition. Project Objectives/Desired Purpose: This campaign is to increase the [login to view URL] subscriber list. Target Audiences: * Casual diners/ website visitors/ foodies/ MFWF followers * Facebook Fans * Audience/Visitors ** Mainly female ** Age group predominantly 25-44 years old Required Specifications: * Creative (in order of priority): ** Competition entry page (competition details – form for entry, opt in box with link to T&C’s) ** Dimensions to be similar to previous promotion pages (for example, [login to view URL]) ** Entry form mechanics to remain the same as in the provided code ** Landing page to also include the [login to view URL] header (orange with logo and images) and footer – code will be supplied for this ** Banner for website 464px x 182px (refer to [login to view URL] – bottom of page) ** HTML email template to promote campaign to existing database ** Standard best practices for email design eg. Width no wider than 600px ** Example of similar email used for previous campaign will be provided * Colours to be used: ** MFWF ([login to view URL]) colours can be used, but not compulsory ** Any complimenting colours to the BAR brand (style-guide provided) * Copy writing: ** The Sans font (provided), plus any other complementing fonts ** Copy for landing page will include what is included in the prize ** 3-4 lines of copy will outline how to enter ** All copy will be supplied * Design look and feel: ** In line with the clean look and feel of the website ** Imagery options for both vector and photo graphics. ** MFWF logo to be included ** Call to action message: Degustate – Devour – Digest (title line of competition) Can you conquer 20 of Melbourne’s best restaurants in 20 days? (sub heading) ** All restaurants included in the prize must be included in the design somehow – using either their names or logos ** Secondary message somewhere on competition entry page: Book your festival tables online (link back to MFWF Restaurant Express page on BAR [login to view URL]~Promotion/MFWF-Restaurant-Express) * Suggested design options (design not limited to these suggestions) ** The 20 restaurant names used to create an image ** Map image with pins for each of the restaurants Resources: * [login to view URL] logo (provided) * Melbourne Food and Wine Festival logo (provided) * Code for competition entry mechanics (raw code supplied), live example: [login to view URL]~Competition/?ref= * Website header and footer code (provided) * Example of similar email used for previous campaign (provided) * List of restaurants included in prize and their websites (provided) Production Timetable and Deadlines * Design sketches for approval by COB Friday 30 December 2011 (GMT +11) * Deadline for final creative submission is COB Friday 6 January 2012 (GMT +11) Deliverables: * psd, Image + HTML files required to be provided for the banner ** Any copy to be editable, not hardcoded in an image. * To also include any additional fonts, creative used in ad.