We want to create a 30 second video ad to run online to promote the key differences between Dirigo Finance and the traditional banks. Our target market is business owners and investors with bank loans who are dissatisfied with the way the banks treat them. We want to create a campaign showing that bankers are often
B (W) ankers in the way they treat their customers and that Dirigo Finance is a better option because we deal with the banks for you and also get the best possible deal for you..