Backlink Building / SEO

> I presently have a jewellery website [[login to view URL]][1] at PR1 and approx 7 millin alexa rating. This results in approx 1 sale every 2 months (not good). > > I would like assistance to improve the rating to PR3 and be given the knowledge to carry out some of the hard work myself on an ongoing basis as i know this has to be a continuous process for the site to maintain its rating. The on page optimisation has been checked twice and i would like assistance in off page optimisation. The following would be required: > > 1 Introduce an effective quality backlink campaign and show me how to continue this and how to add backlinks to our website on the resource page > 2. Continue Directory submissions and blogs etc > 3. Add social media links to the website (facebook, twitter etc)