“ It’s All About Adding Value ”
As a Canadian copywriter, I believe in adding value by uncovering and distilling what makes your brand truly unique and spelling that out in the most compelling and engaging ways possible. Your tone of voice is what people pay for, because it’s what separates you from the crowd. It’s your point of difference. That’s what I help express with words. Your authentic voice. With big words, small words, all the words in between. Nouns, adjectives, verbs. Good copywriters weave words together to hold a reader’s attention from start to finish, from skepticism to trust, from hmmm to yes. Great copywriters create the kind of copy that sparks synapses in a reader’s mind to shift perceptions and create new beliefs.