Build and E-Commerce Site - Simple Build

Site Specification - See : - Build e-commerce site on Wordpress Woocommerce platform. - Finished site must be similar in looks to [login to view URL], however split over approx 20 page. - Approx 5 only products will be listed on the site, but with a few options for each product - Site will have a header banner that changes between 2 header images, similar to [login to view URL] The header will link to a shopping page. - Site will have approx 5 videos (hosted on YouTube) incorporated into the pages. - You will provide all design images for the site unless any that I specify apart from the actual product images which I will provide you with - I will write any content/product information - Integration with Paypal checkout - Build in a ‘My Account’ section where users can create an account or log into account to check order history, dispatch information, etc. The site will also allow customers to check out directly without an account if they prefer. - Allow for use of discount codes. - Recommend & set up Automailer such as mailchimp/aweber or other (to be discussed). I have details of approx 5000 customers that require adding to auto mailing list - Newsletter sign up button throughout the site - incentive of discount if customer signs up for newsletter. Add signed up customers to automailer list - Full search engine optimisation. I need to be within Google top 3 for the search term ‘crest whitestrips’, and ‘crest teeth whitening strips’. Other important search keywords are ‘teeth whitening’, ‘home teeth whitening’, ‘white teeth’, these will be discussed. - Blog page on the site so that we can ensure the keywords are well spread and help us in SEO. - Build the site a social media profile, facebook & twitter as a minimum & tie these into the site. - Responsive/mobile optimised site. - I will provide hosting via Hostgator baby plan. I have a domain ready which has the main keyword in the domain. - You will optimise the site for page loading/speed - You will ensure the site is secure and has necessary security plugins/tweaks enabled. - Once site is complete I would require you to explain/provide document to me on how to make basic edits to products / add / remove products etc. I will also require a document explaining in detail the SEO that has been implemented & the security measures in place. - Install and set up Google Analytics & Webmaster tools Please see the attachments area for a rough concept design of how I require the site to look & the pages that the site will have. Note that the colour scheme is not consistent in the concept image as I have simply copied elements that I like from a whole bunch of sites - it is just a very rough sample of where I would like things to be and the type of elements I want on the page. Videos & links: Video 1: Shakira Shows Her Many Sides With A 3D White Smile [login to view URL] To go on site: All pages throughout site, somewhere in the left hand area Video 2: If you’re not whitening your yellowing [login to view URL]%26A+Exchange approx half way down the page, only 1 video on the page. 0.32 seconds Iength To go on site: On all product pages, underneath the product information Video 3: Crest 3D White Whitestrips vs. a Whitening Toothpaste [login to view URL] list=UUIj3qdm8ZUQIcQKFTXq3PwA To go on site: Crest Whitestrips Explained > how crest whitestrips work THIS MUST BE COMPLETED BY AUGUST 31