Dear Business Owner,
My name is Katerina and I am a European living in Malaysia. I have a cool idea for your direct mailing campaign:
- make it not a card, but a paper folded wallet. Brown print on the front to look like leather.
- it opens up like a folded wallet and inside is a paper which on top looks like a folded 100-dollar bill. Everyone will take it out and read it, guaranteed!
- Then, when you take out the folded bill, it unfolds into a A5 size letter from your, saying on top: "Don't let the taxman empty your wallet". Then you explain that by using your services, the clients will ensure they get maximum of their pay for themselves.
- I can guarantee that direct mail like that will not end up in the trash and people will definitely remember you.
Looking forward to working with you on this interesting project.
Kind regards,
Katerina