I would suggest to provide 2 blog posts per week on topics like beauty, health, trends, products. In order not to be too sale oriented, and thus chance away the public, at the beginning of the month, I would provide a calendar with topics ratio 6:2 (general to products). Based on it, I would also provide you with a Facebook posts calendar. I would only need information from you about products sales or product heroes, so that it correspond to your marketing plan.