Blog Posting and SEO Copywriting

We are a boutique law firm in Australia. About the project: We are looking for a ghost blog writer to write articles, in plain English, for our law firm's blog. The purpose of the blog is to provide useful, free, information and advice about common legal problems that people have. Each article is also a specifically targeting marketing tool, and must include an appropriate number of keywords in the body of the article and in the heading, and have some sort of call to action at the end. We would also like each article to include one link to another relevant article (not in competition with us), perhaps another reputable blog writer, specifically blogs and websites where we could conceivably be invited to write guest articles. We are looking for someone that we can work with in the long term on a regular basis. How it would work: You would co-write the article with one of our qualified lawyers. They will provide the content of the article to you (they will identify the issue, and provide the legal advice/answers/suggestions or things to avoid - depending on the article) We will identify the target audience, the keywords we would like included, and the effect we want the article to have on the reader. You would then use this information to write an an eye catching article. We want it to be interesting, approachable and informative (not dry, dense and in legalese like the majority of law firm blogs). Style of writing that we like: We are hoping for a balance between a style that is informal enough to be interesting, approachable and sometimes humorous - and a more formal style that conveys authority and expertise. We like the style and tone of the articles written on this website (which don't relate to the law): [login to view URL] Please provide samples of previous work that you think would be relevant. We look forward to hearing from you.