bus design

A classy, professional advertisment

Unlike others here, I stayed away from cheesy drop shadows or text glows and chunky fonts that work best for print, not banner-sized ads. I cropped the image to keep the focus on the people that best sell the product. I also kept my drop shadows and test glows subtle--just enough to make the tagline legible, without coming across as amateurish. I slightly tweaked the vibrancy of the logo to make it pop more than it did. Last, I opted for a translucent blue background for the logo to as to not detract from the photo.