Brand Identity Creation ASAP

  • Status: Closed
  • Prêmio: $60
  • Inscrições Recebidas: 2
  • Vencedor: fatemahakimuddin

Síntese do concurso

Brief for Brand Identity Creation of Mundo Intercambio

1. Company Information:

Name: Mundo Intercambio
Sector: Cultural and Educational Exchanges, Work and Travel
Location: Ecuador
Objective: To facilitate enriching cultural and educational exchange experiences for both young people and adults, including programs for higher studies and postgraduate courses abroad.

2. Target Audience:

Young people and adults aged 18 to 45 interested in studies, work, and cultural experiences abroad.
Includes professionals seeking higher education or postgraduate opportunities.
Values personal growth, quality education, and unique life experiences.
3. Project Objectives:

To create a brand identity that appeals to both young individuals and adults looking for educational experiences abroad.
The brand should inspire confidence, be accessible, and reflect the transformative nature of exchange experiences.
4. Required Elements:

Logo and variations.
Color palette.
Typography.
Brand style guide.
Examples of applications on various supports.
5. Style and Tone:

Style: Professional yet accessible, modern, and tailored to a diverse audience.
Tone: Inspiring, informative, and trustworthy.
6. Inspiration and References:

Reference ef.com and growproexperience.com for their ability to connect with a diverse audience.
Differentiate with an approach that balances the seriousness of advanced studies with the adventure of living abroad.
7. Restrictions and Considerations:

The brand identity must be versatile and adaptable to different contexts and ages.
Cultural sensitivity and inclusive representation.

DELIVERABLES:

1 Logo:

Final logo designs in various formats (JPG, PNG, SVG).
Logo variations for different uses (e.g., horizontal version, vertical version, icon).
Color Palette: Use colors, do not send logos only in black and white

2 Defined color scheme with color codes (RGB, CMYK, Hex).

3 Typography:

Selected typefaces for the brand.
Usage guidelines for headings, body text, and other elements.
Brand Style Guide:

4 Detailed document including guidelines on how to use the brand elements (logo, colors, typography, imagery).
Examples of application in different contexts.

5 Marketing and Promotional Materials:

Examples of branding applications on materials such as brochures, business cards, stationery.
Templates for social media and digital advertising.

6 Brand Presentation:

An explanatory presentation of the brand identity, explaining the rationale behind design choices and how these reflect the company's values and objectives.
Source and Usage Files:

7 Source files in editable formats (e.g., AI, PSD).
Instructions for using and manipulating graphic files.

8 Brand Strategy Report:

A document explaining the strategy behind the brand identity and how it aligns with "Mundo Intercambio's" business objectives.

9 Digital Brand Kit:

A digital package that includes all graphic elements and guidelines for their use, easily distributable within the company.

Habilidades Recomendadas

Winner
Concurso em Destaque
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Feedback do Empregador

“Although there was an error regarding the expected results of the contest, Fatema was aware of the scope of the project and completed all the expected milestones.”

Foto do perfil monotesta, Ecuador.

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Painel de Comentários

  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #957

    • 4 meses atrás
  • golamrabbani515
    golamrabbani515
    • 4 meses atrás

    Please Check my entry #955

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  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #954

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  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #952

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  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #950

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  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #937

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  • hossen22
    hossen22
    • 4 meses atrás

    please Check my entries #933

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  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #931

    • 4 meses atrás
  • Colorindesign
    Colorindesign
    • 4 meses atrás

    #878

    • 4 meses atrás
    1. fatemahakimuddin
      fatemahakimuddin
      • 4 meses atrás

      Entry #846 appears to replicate my original concept; numerous entries seem to be appropriating the work. I had initially submitted this concept before the entries in the #600 series. When we presented concepts #620, #839, and #840, which were top contenders, the concept was copied in the initial "U."

      • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #919

    • 4 meses atrás
  • zain332
    zain332
    • 4 meses atrás

    Check #877

    • 4 meses atrás
  • Colorindesign
    Colorindesign
    • 4 meses atrás

    please check #876

    • 4 meses atrás
  • fatemahakimuddin
    fatemahakimuddin
    • 4 meses atrás

    #846 is copy of my first initial concept, there are so many entries just stealing the work.

    • 4 meses atrás
  • fatemahakimuddin
    fatemahakimuddin
    • 4 meses atrás

    The top logo copied our idea. Also, you can communicate through the chatbox for feedback, contest holder. We have been working from day 1, and now everyone is starting to copy what we have submitted. Thank you.

    • 4 meses atrás
    1. fatemahakimuddin
      fatemahakimuddin
      • 4 meses atrás

      The top logo copied our idea. Also, you can communicate through the chatbox for feedback, contest holder. We have been working from day 1, and now everyone is starting to copy what we have submitted. Thank you.

      • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    please Check my entries #861

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #859

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #852

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #851

    • 4 meses atrás
  • Colorindesign
    Colorindesign
    • 4 meses atrás

    please check #846

    • 4 meses atrás
  • Colorindesign
    Colorindesign
    • 4 meses atrás

    please check #841 #842

    • 4 meses atrás
  • sabbirlove644
    sabbirlove644
    • 4 meses atrás

    #829

    • 4 meses atrás
  • sabbirlove644
    sabbirlove644
    • 4 meses atrás

    #825

    • 4 meses atrás
  • aminajannatluba
    aminajannatluba
    • 4 meses atrás

    Dear Sir, Please check #801

    • 4 meses atrás
  • aminajannatluba
    aminajannatluba
    • 4 meses atrás

    Dear Sir, Please check #800

    • 4 meses atrás
  • aminajannatluba
    aminajannatluba
    • 4 meses atrás

    Dear Sir, Please check #799

    • 4 meses atrás
  • aminajannatluba
    aminajannatluba
    • 4 meses atrás

    Dear Sir, Please check #714

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #750

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please check my entries #749

    • 4 meses atrás
  • zain332
    zain332
    • 4 meses atrás

    Check #748

    • 4 meses atrás
  • Colorindesign
    Colorindesign
    • 4 meses atrás

    please check #743

    • 4 meses atrás
  • sabbirlove644
    sabbirlove644
    • 4 meses atrás

    #724 please check this one i hope like it

    • 4 meses atrás
  • aminajannatluba
    aminajannatluba
    • 4 meses atrás

    Dear Sir, Please check #714

    • 4 meses atrás
  • zain332
    zain332
    • 4 meses atrás

    #710

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #701

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #700

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #698

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #697

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #696

    • 4 meses atrás
  • Colorindesign
    Colorindesign
    • 4 meses atrás

    please check #675

    • 4 meses atrás
  • humaundgn
    humaundgn
    • 4 meses atrás

    #669 Please Check

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #664

    • 4 meses atrás
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    zain332
    • 4 meses atrás

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    hossen22
    • 4 meses atrás

    Please Check my entries #663

    • 4 meses atrás
  • tahmidmahmud03
    tahmidmahmud03
    • 4 meses atrás

    I have a question:
    Do you want extra logo or a wordmark?

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

    Please Check my entries #661

    • 4 meses atrás
  • hossen22
    hossen22
    • 4 meses atrás

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    hossen22
    • 4 meses atrás

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    hossen22
    • 4 meses atrás

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