We are a developing an email marketing platform to be offered in the form of a SaaS. While the specifics of this company aren't important at this time, the functionality is similar (we will have a more specific user base) to MailChimp and ConstantContact.
Requirements:
1. Fluent English and available via phone conference (we'll setup the call)
2. Understanding of US market (if you are not from the US, please provide a sample of work for US company)
3. Logo design experience (we want something that was actually designed and unique)
Deliverables:
1. Help us choose the final business name from a list of names we have narrowed down
2. Establish a company brand around our user base (we have statistics on age, gender, computer literacy)
3. Design a unique logo around the brand (minimum 3 concepts, then revisions to reach an agreeable logo). .AI files are preferred.
In your Proposal:
1. Include ONLY 1 example of your branding and logo work. For that single example you provide, please include a 'sales pitch' for why you chose that direction with the brand.
2. In 1 sentence explain why you think MailChimp is a successful brand (or possibly why you think it isn't!).
3. For those who just copy paste a generic proposal - I'm not going to award a project that requires reading and understanding to you...