Develop a Corporate Identity for SaaS company

We are a developing an email marketing platform to be offered in the form of a SaaS. While the specifics of this company aren't important at this time, the functionality is similar (we will have a more specific user base) to MailChimp and ConstantContact. Requirements: 1. Fluent English and available via phone conference (we'll setup the call) 2. Understanding of US market (if you are not from the US, please provide a sample of work for US company) 3. Logo design experience (we want something that was actually designed and unique) Deliverables: 1. Help us choose the final business name from a list of names we have narrowed down 2. Establish a company brand around our user base (we have statistics on age, gender, computer literacy) 3. Design a unique logo around the brand (minimum 3 concepts, then revisions to reach an agreeable logo). .AI files are preferred. In your Proposal: 1. Include ONLY 1 example of your branding and logo work. For that single example you provide, please include a 'sales pitch' for why you chose that direction with the brand. 2. In 1 sentence explain why you think MailChimp is a successful brand (or possibly why you think it isn't!). 3. For those who just copy paste a generic proposal - I'm not going to award a project that requires reading and understanding to you...