Hello,
My name is Tom. I know your software, i use zip archiver and pdf reader... :)
Okay so, you guys would like to step out commercialy with Advertising via Adwords and Bing. My experience unfortunetly does not extend beyond the advertising so i can't help you with design..
What i can help you with is advertising your products, generating awarness for it and in general achieving downloads so you can generate sales. Im still unsure of your business model, will the product (paid app version) be sold on the site separatly from the normal one, or will you have an upgrade type of method in your current versions?
Okay so, why would you hire me, apart from that im a good guy to work with ;)
I have quite a bit of experience managing PPC campaigns (over 4 years), as you can see in my previous work history, i still freelance, but im in the process of opening a company in the next few months because i have great clients, i provide satisfactory results and i know how to do Adwords properly.
I manage anywhere between 40-70 000$ a month for my clients, some are quite large, others are small. I cost a bit more then an average freelancer, but i get the job done most of the time (around 90% of the time, you can't really run advertising for 100$/month, yes i had those clients.. usualy they come thinking they can get 1000$ for 100$ investment in adwords, doesn't rly work that way..)
Anyhow, if you came to the end with this, and you are still interrested, ping me
Cheers
Tom