1. What type of ads should be used?
The type of ads that should be used is depending on the majority preference of social media, according to research, Youtube has the most flowage averagely in world wide. Based on my experience, Youtube has provided three main formats of ads, respectively "In stream ads, Discovery ads, Display ads". But the content of the video need strategy too. For example, the attractive part much be shown at the earlier part of the video, so people will keep watching until the end.
2. What keywords should be used with the ads?A
The keywords that should be used are those words that are frequently searched by the searcher.
3. How often should the ads run?
The ads should run on the day that have more flowage, meaning to say either Saturday or Sunday, because people are not working on weekends, so they might have time to watch Youtube.
4. What is the budget for the account?
The budget is not fix, but optimizing the function for the ads platform can reduce the cost of it. For example, we shall select few target area's audiences to watch the ads, so that we will not spend extra money to audiences that are not interested. But usually, the minimum budget is RM10K, not necessary, with day limit, meaning that we make full use of that budget, and add on when it is finished.
5. Is there a deadline for completing this project?
Once the flowage is stable, then the project is consider as completed, but still require maintenance.