Digital Marketing & Grafic Design ( Value for a three months work project )

Exciting Opportunity: Professional Marketing and Design Services for Carel Online Store We are launching an exciting project to establish an online store, [login to view URL] , dedicated to selling Carel products such as controllers, humidifiers, spare parts, and more. As a distributor for Carel in Portugal, we aim to expand our reach and offer our products to a global B2C market, focusing on Europe and North Africa. ( Working for the moment in two languages : English & Portuguese We are seeking an experienced and creative marketing and design expert to join our team and play a vital role in promoting our online store. The chosen freelancer will be responsible for implementing comprehensive marketing strategies and designing captivating visuals to enhance the customer experience. About the Project: [login to view URL] will be a B2C platform dedicated to selling Carel controllers, humidifiers, probes, monitoring systems, and spare parts. Our target audience includes restaurants, supermarkets, cafes, and other businesses in need of replacing or acquiring controllers for their equipment. Project Needs: We are looking for digital marketing and graphic design experts who can collaborate with us in the following areas: Digital Marketing: • Developing and implementing marketing strategies to increase the online store's visibility. • Creating effective email marketing campaigns to attract potential customers. • Managing paid ads on platforms like Google Ads and Facebook /Instagram & TikTok Ads, Google Shopping & Others • Optimizing SEO to improve search engine rankings. • Monitoring and analyzing performance metrics to identify improvement opportunities. • Remarketing and Conversion Optimization Graphic Design: • Creating an attractive and professional layout for the online store. • Developing banners, product images, and logos that convey the brand identity. • Designing promotional materials for online marketing campaigns. More Detailed Responsibilities: Digital Marketing: a) Conduct market research to understand the target audience and competition. b) Develop and execute comprehensive digital marketing plans. c) Manage and optimize of all the paid Ads campaigns. d) Plan and execute email marketing campaigns, including newsletters and promotional offers. e) Monitor website analytics and conversion rates to identify areas for improvement. f) Collaborate with the team to develop engaging content for online promotions. Graphic Design: a) Create visually appealing designs for the online store's layout and user interface. b) Design eye-catching banners and images for product promotions. c) Produce logos and brand materials that represent the Carel brand image. d) Create marketing materials such as brochures, flyers, and social media graphics. e) Ensure all designs align with the brand guidelines and resonate with the target audience. Develop Channels of Sale: We will include advertising on all possible sales channels, as well as email marketing campaigns and affiliate management. If you have experience in these areas and are excited to be part of this innovative project, we welcome your application! • Online Store ([login to view URL]): Our primary sales channel, where customers can browse and purchase Carel products directly from the website. • Google Shopping: We aim to list our products on Google Shopping, ensuring visibility to potential customers searching for Carel products. • Amazon: As a renowned e-commerce platform, we plan to expand our reach by listing select Carel products on Amazon. • eBay: We will explore eBay as another channel to sell Carel products and reach a broader audience. • Affiliate Partnerships: Establishing affiliate programs to work with businesses, websites, and influencers who promote our products in exchange for commissions. • Social Media Sales: Utilizing social media platforms like Facebook, Instagram, TikTok and Pinterest to showcase products and facilitate sales through shoppable posts and advertisements. Develop Sales Funnels: By utilizing these diverse channels and effective sales funnels, we aim to maximize our online store's visibility, attract a wide audience, and create a seamless shopping experience for customers, ultimately driving sales and growth for the Carel product line. • Product Awareness Funnel: Creating informative content, blog posts, and educational videos about Carel products to raise awareness and generate interest among potential customers. • Email Marketing Funnel: Building an email subscriber list and sending personalized and engaging emails to nurture leads and encourage repeat purchases. • Remarketing Funnel: Implementing remarketing ads to target users who previously visited the website but did not make a purchase, enticing them to return and complete the transaction. • Upsell and Cross-Sell Funnel: Recommending complementary products or upgrades to customers during the purchase process to increase the average order value. • Referral Funnel: Encouraging satisfied customers to refer friends and family by providing incentives or discounts, expanding our customer base. • Abandoned Cart Recovery Funnel: Sending automated reminders to customers who left items in their carts to encourage them to complete the purchase. • Loyalty Funnel: Implementing loyalty programs to reward frequent customers, fostering repeat business and brand loyalty. • Social Media Funnel: Engaging with potential customers through social media, building relationships, and directing them to the online store. • Whatsapp : Marketing Strategy Please note that the management of social media platforms will be undertaken by a separate external company, specializing in social media management and content curation. The selected freelancer for marketing and design will work closely with the social media management team to ensure a cohesive and unified brand message across all channels. The marketing and design team will collaborate with the social media management team to provide them with engaging content, visuals, and marketing materials that align with the overall marketing strategy. Regular meetings and communication channels will be established to share updates, insights, and performance metrics. The two teams will work together to ensure consistent branding, messaging, and customer engagement across all platforms. We anticipate that this project will last for an initial period of three months, with the possibility of extension based on performance and results. The freelancer will be compensated with a fixed budget for the entire project, which includes all marketing activities and design services. By dedicating 10-15 hours per week, we believe the freelancer can adequately manage all aspects of digital marketing and graphic design, ensuring the success of [login to view URL] Requirements: • Proven experience in digital marketing and design, with a portfolio showcasing successful projects. • Knowledge of email marketing strategies, SEO, and paid advertising campaigns. • Proficiency in managing Google Ads, Google Shopping, and social media advertising. • Expertise in email marketing platforms and automation tools. • Familiarity with affiliate marketing programs and strategies. • Strong analytical skills to track performance metrics and make data-driven decisions. • Excellent communication and collaboration abilities, working closely with our team. • Fluency in English (additional knowledge of Portuguese is a plus). If you are a driven and skilled marketing and design professional, excited to be a part of a dynamic project in the B2C e-commerce domain, we would love to hear from you. Please submit your proposal with relevant experience, strategies, and a detailed plan on how you would enhance our online store's visibility and drive sales. We expect the selected candidates to start work as soon as possible. Thank you for joining us on this journey!