Hello,
I have more than 3 years of experience in Google Adwords, Facebook Ads, Display Ads, Email Marketing, YouTube Ads and Shopping Campaign.
Having worked for different industries: Decorators, Immigrations, Travel Agencies, Shopping Sites and many more. I have extensive knowledge in setting up, monitoring and successfully running AdWords campaigns right from scratch to restructuring existing campaigns using Google tools and techniques.
Here is the strategy which I will follow. I am sharing that in points to make it easy to understand:
1) Industry Research - Identifying your niche and the advertising potential in your niche.
2) Website Analysis - Analysis of your products or services to create the most effective strategy for your campaign.
3) Keyword Research - Keyword research to get you highly targeted traffic and to maximize conversions.
4) Text Ads - Creating text ads including DKI insertion and testing them to maximize traffic, conversions and overall ROI.
5) Campaign Structuring - Campaign, Ad group, and Keyword structuring to ensure success right from the start.
6) Bid management - Assigning appropriate CPC bids so that you never pay more than necessary.
7) Increasing CTR and reducing your overall avg. CPCs significantly.
8) Campaign monitoring and maintenance to ensure continued campaign success and optimal performance.
9) Conversion tracking assistance.
10) Campaign Advice, Suggestions, and Feedback.
Regards,
Amarpreet Singh