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Create/Manage a PPC Campaign

------------ LEAD GENERATION FOR BUSINESS INTERPRETER SERVICES ---------

Target:

- English speaking business travelers currently staying in upscale hotels in

Santo Domingo, Dominican Republic, who require translation /

interpretation services to/from Spanish

Vehicle:

- Google Search

Duration:

- 2 weeks, with possible extension

-------------------------------------------------SCOPE OF WORK --------------------------------------------------

Milestone 1 (7 days) -

CAMPAIGN PLANNING & ORGANIZATION

- Consult in overall marketing strategy formulation

- Assist in generating a large number of keywords and long-tail phrases

through Google's keyword analysis tool

- Consult and assist in configuring the campaign order form, advertising

design/copy, the bidding strategy and in scheduling the campaign for

the most productive days and times

- Troubleshoot any problem with getting the campaign approved by Google

..............................................................................................................................

On completion of Milestone 1, we will order a short trial (lasting anywhere from a few hours to a full day), then we will pause the campaign and analyze the metrics.

..............................................................................................................................

Milestone 2 (7 days)

ANALYSIS, TROUBLESHOOTING & OPTIMIZATION

- Analize the results of the trial campaign vs. statistical averages and other comparables and point out where it performed well and what changes should be made for better performance, particularly in the areas of conversions and cost per click

- Consult and help configure A/B tests in order to validate the impact of the proposed changes

........................................................................................................................................

On completion of Milestone 2, we will run a second trial, then pause the campaign and analyze the metrics. Depending on the ROI generated up to here, we will decide whether to conduct future analyses and A/B testing or not, whether to suspend or let the campaign run for a longer period, and whether to increase the budget or not.

If we decide to do additional testing on Google Search and are pleased with the services, we will ask for a contract extension with the same service provider, but reserve the right to switch providers in which case we may choose to set up a different contract.

Eventually, we are planning to run test campaigns also on Bing, Yahoo and other search engines for comparison purposes, but if we go ahead with this idea, we will create different projects.

---------------------------------- FREELANCER REQUIREMENTS ----------------------------------------------

Candidates should be fluent English and above all, must have a proven track record in generating leads on Google Search, with a high click-through rate and low cost per click.

NOTE: This is primarily a consulting assignment. Freelancer is expected to provide guidance and advice but not to do any manual work such as configuring the campaign, designing the ads, starting or stopping the campaign. We will do all that and assume the cost per click.

------------------------------------------------------------------------------------------------------------------------------------

Please send through this platform any comments or questions you may have.

Thank you.

L.S.

Habilidades: Anúncios, Google Adwords, Marketing na Internet, Leads, SEO

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Acerca do Empregador:
( 0 comentários ) Santo Domingo, Dominican Republic

ID do Projeto: #11848650

13 freelancers estão ofertando em média $104 para esse trabalho

eSignWebServices

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orchidseo

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netvalue

Hi Greetings. Just let me know your Website link for a quick review before you accept my bid. Let me getback ASAP once you reply Thanks -Srini

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sandyagg

Hello Freelancer, Greetings! I checked your requirement completely. We are expert in PPC and are aware with all its aspects. We are good in setup and running optimized google campaigns. We are having google cert Mais

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mukuba2002

hi LS, I can give you general tips to help you improve your campaigns for example i would suggest you use radius targeting for several hotels for your services. I am an adwords expert and can provide you with ins Mais

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Oleksandr1305

HI, my name is Oleksandr! Please, read carefully my proposal to ensure that this is the best one! E.g., let me tell you about my recent ad campaign for client from Dominican Republic ([login to view URL] Mais

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justme07

Hi, I am an Adwords Consultant with 4 years of extensive experience in Setup and Management of PPC Campaigns including Search, Display, Mobile, Youtube and Remarketing. I can manage Campaign Configurations, Keyw Mais

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keywordadw

5 years experience in AdWords and Analytics. I put 14 days of completion cause I reckon would be the amount of time necessary for the 2 milestones (7+7) Dont hire indians.

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