hi, when you say clothing brand site? are you selling online as well (e-commerce) or you just want to showcase your brand presence online to build brand awareness to grow offline footfalls in stores?
I am considering that you want digital marketing strategy fpr your e-commerce business, so in my experience, to build a clothing brand and just selling clothing products are 2 different things.
for building a brand with e-commerce, we need to focus on launching your products in form of multiple collection timely, and show case them as premium new offerings. your catalog team shall be required to brand various collections and then we will create storified social media and digital campaigns around these collection, to build curiousity.
also, i'll advise that we shall run both kind of campaigns simultaneously ie. awareness campaigns, as well as lead generation campaigns.
can we have a chat on this sometime today or tomorrow?
will wait.
Best, Gaurav