Firstly, I absolutely love photo to canvas process, and would love to help introduce people to the process, and of course, encourage re-orders. In this day and age of SnapChat, its a very powerful thing to make a statement and keep a memory forever as though it was a priceless painting, which it is.
Second, I am absolutely the right person to take this on for you. I have a lot of experience using Facebook ads, and can reach a very targeted group. But there are also a number of limitations and we will need to work around those. I also would not preclude using other social media like twitter and linked in, and instagram.
There are two immediate areas that I would focus on:
1) Engagement through content, coupons, and contests which promote sharing and engagement, not empty text or image/video shares. Valuable content, coupons, and contests not disposable.
2) Review your sales and site traffic and determine your customer personas, and begin target marketing to those individuals and companies.
$500 per month is enough to maintain a content marketing calendar, create and post up to 10 posts per platform per month. You will have a clear understanding of our marketing campaign and its progress. You will need additional budget for advertisements and that can be in the form of per ad cap, per month cap, or total marketing budget.