Earlier this month, facebook provided an update on the features and process we're building to help ensure transparency and authenticity in political ads. Among these is an authorization process for advertisers who want to run political ads, which include election-related and issue ads, on our platforms. The authorization process will verify the identity and residential mailing address of advertisers who want to run political ads. In addition, advertisers will need to disclose who is paying for the political ads. Today, the Authorizations tab will appear in Page settings for all advertisers, however, only advertisers based in the US who want to run political ads are currently able to complete the process. US and expanding to the rest of the world in the coming months.
To get authorized, advertisers will need to complete the following steps:
Page admins and ad account admins will submit their government-issued ID and provide a residential mailing address for verification.
facebook will confirm each address by mailing a letter with a unique access code that only the admin's Facebook account can use.
Advertisers will have to disclose who is paying for the ads.
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