Concept Development (Advertising) for a New Product Launch (Display & Paid Social, Print & Radio)

Hi there,

Would you like to help us launch a new online bank?

We are MyCash (part of the Digicel group) and we have a vision to create a cashless and inclusive economy across the Caribbean.

We have spent the last 2 Yrs. developing the product (Prepaid MasterCard with a companion Mobile App) and we are now planning to launch the product in early April.

Now that the product is built, we need a big idea to help us launch the brand in both Jamaica and Florida.

We are looking for a concept driven digital first Copywriter (or an Art Director who has a flair for words) to come up with an overarching launch campaign idea that will work across Display (Banners) and Paid Social (FB) as well as traditional print and Radio.

We know that some of the best ideas are created by teams (Copy & Art) and thus if you have colleague/friend you like to work with, who compliments your skill set, please bring them along also.

With our launch only weeks away, we are keen to get moving and thus we are looking to hire straight away. Our Chief Marketing Officer (Davin) spent 10 Yrs. working as an agency creative and can not only can speak your language but also has put together a clear, concise and comprehensive brief.

The USP of the communication will primarily revolve around money transfer and how we are a lot more safer, convenient and cheaper than the likes of Western Union and MoneyGram.

Our creative requirement involves the following

Concept Development (Art & Copy)

Ideally a Marker Rough but Not Essential

Suggested Visual treatment

Demonstrate Concept Compatibility Across Multiple Platforms

Online Banners & Online Paid Social Media,

Traditional Print, Press & Radio

In-store POS

In terms of next steps, all you have to do is sign the NDA and we will forward you the creative Brief

Many thanks for taking part and we look forward to you creating a world class award winning campaign.


Chief Marketing Officer

Digicel Financial Services

Habilidades: Design Publicitário, Design de banner, Design de Conceito, Redação Publicitária, Redação Criativa

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Acerca do Empregador:
( 0 comentários ) Rodney Bay, Saint Lucia

ID do Projeto: #16386995

10 freelancers estão ofertando em média $524 para esse trabalho


24 Greetings! Ranked the #1 business writer on www.Freelancer.com since 2010, I thank you for the opportunity to work on this important project. I have completed over 900 writing projects, including business and ma Mais

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Hello, I have done my MBA in Marketing and worked for McKinsey as an Advanced Insights Analyst. I have understood your requirements, and ready to commence the project immediately. I have ten years of experience in c Mais

$250 USD in 10 dias
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i understand what u want send me message so we can chat more Relevant Skills and Experience: i have many years experience in this field Proposed Milestones: 445 - Milestone Davin45could you please inbox me more detail Mais

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✔️Expert Freelancer, highly experienced individual, a researcher and content writer with top notch quality provider; graduated from a well reputable British university is available for your services. Your project s Mais

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Hi, I'm Wilker, art director, designer and illustrator. I will be happy in participate in this campaign. I know a great copy, I will talk to him. I have been working in the brazilian advertising market for over 1 Mais

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Dear Sir / Madam, My previous roles included working as a Senior Art Director for Aegis Media, a multinational media and digital marketing communications company in Paris, where I led a team of specialist graphic Mais

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im interested to help you with all your needs for an art director jobs , i can also do marketing, research,promotions,advertsing etc.

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