Hi I'm a B.A. in marketing and i've been managing PPC campaigns for US clients and agencies too. I know i can help you out with this project because is what i've been doing the past years. For keywords creation i use more than 4 softwares. For ads i have a special client-focused eye as i'm a marketing pro. For bid management i have a way of operate created by myself after more than 3 yrs of expertise. I have a reporting template which is very effective and it was created to give accurate info about your campaigns(i've managed +100k/day accounts), if you ask me, i may send you a spreadsheet. Please, any other concern you have about my job, just let me know. All the best, Adrián Teira, Marketing B.A.