Assignment: Value Added Marketing

TASK 1: Pick Two Airline Companies (British Companies) and analyze their value addition [login to view URL] the merits and demerits of both the Companies Value Added [login to view URL] ways to improve underpinning value addition theories and practices. TASK 2: Provide an analytic report to include: * Your justification of your choice for Value Added Strategy * Rationale for selection of target audience (market segmentation and diffusion) Assignment should be of at least 3000 Words (excluding appendices) and it should cover the all learning outcomes given below: 1 Understand market value from different perspectives 2 Understand definitions of value-added marketing 3 Understand what drives value-added marketing 4 Understand the impact of the modern age of value-added marketing 5 Understand the importance of managing the customer relationship in value-added marketing 6 Understand the role of marketing management in value chain management